Maison Hennessy has recently launched its newest House of Hennessy flagship in CNSC Sanya International Duty-Free Plaza, located in the picturesque Hainan province.

The grand duplex store is the first of its kind in the world and marks the third opening of a House of Hennessy flagship in Hainan. The flagship store is strategically positioned next to a yacht marina, offering breath taking coastal views of the Chinese island and providing shoppers with a truly luxurious shopping experience.


The flagship’s grand façade and illuminating interiors serve as a beacon, luring shoppers from afar, and inviting them into the exquisite world of Hennessy. Upon entry, shoppers are greeted with the Maison’s iconic Hennessy X.O , accompanied by the full range of Hennessy products available for retail, including the newly launched Hennessy X.O x Kim Jones special collection. This disruptive and innovative series, created in collaboration with the acclaimed fashion designer Kim Jones, features a limited-edition decanter and a masterpiece that is sure to impress. Shoppers can also indulge in the specially crafted Hennessy X.O Chocolate Lull signature cocktail, a delectable treat for the senses.

The duplex flagship offers shoppers an unparalleled shopping experience with its premium and innovative retail offerings, enabling them to dive deep into the world of Hennessy and discover the brand. An immersive screen covering two floors showcases the Maison’s rich history and heritage, while the retail architecture is inspired by the region’s natural beauty.


In addition to the luxurious shopping experience, the Hennessy flagship also offers unique personalized services that embody the Art of Gifting, the Hennessy Hands engraving service, and the VIP Lounge dedicated to the Editions Rares Collection.

For valuable guests, the Art of Gifting provides a personalization service for Hennessy X.X.O, featuring Hainan-style charms that depict the local landmark Phoenix Island, the beach, and coconut trees, designed to evoke a sense of place. The design creates a stylish and vibrant colour contrast and delivers a fresh breeze of gift and warmth.

The Hennessy Hands is a dedicated engraving service on leather accessories and bottles for the Hennessy Paradis. These accessories, beautifully fitted on the neck of the bottle, are inspired by the art of barrel making and by the wooden hoops encircling the Maison’s barrels. Clients can personalize their bottle with their initials in silver, gold, or bronze in the engraving style of their choice, crafting their own unique story behind their bottles and accessories.

To top it off, the flagship store boasts the Rarities Lounge dedicated to the epitome of the Hennessy collection, the Editions Rares Collection. This family of blends represents the finest and most exceptional eaux-de-vie in the House’s extensive library, stored in the Founder’s Cellar in Cognac, France. Cognac connoisseurs and collectors can discover unique Hennessy cognacs such as Richard Hennessy, Hennessy Paradis, and Edition Particulière. The private room is open to a select few for a private consultation or a VIP tasting, offering an unforgettable immersive journey in appreciating Hennessy rare cognacs.