Suntory Global Spirits, a world leader in premium spirits, and Duty Free Americas have achieved a significant milestone in their partnership with the launch of the first-ever showcase in Latin America for Suntory’s The House of Suntory whisky portfolio. Located at Tocumen International Airport in Panama, the showcase marks a crucial step in Suntory’s strategic expansion across the Americas and highlights the growing importance of Latin America for Suntory’s global travel retail strategy.
Tocumen International Airport, known as the “Gateway to Latin America,” serves as a key hub for travellers from Central and South America. This new showcase underscores The House of Suntory’s dedication to strengthening its presence in Latin America, a market rising in popularity for Japanese whisky.
“Our Latin America store network provides The House of Suntory with incredible exposure to whisky collectors and enthusiasts eager to explore the booming Japanese whisky category,” said Dov Falic, Vice President of Duty Free Americas. “Given the strict allocations, Japanese whisky is rarely available in the region, making this partnership with The House of Suntory even more valuable. We are proud to collaborate with Suntory Global Sprits to introduce their exceptional The House of Suntory whiskies to a growing audience in Latin America. This is just the beginning of what is to come.”
“Our first The House of Suntory showcase in Latin America marks a significant milestone in our long-term partnership with Duty Free Americas,” said Ashish Gandham, Global Travel Retail Managing Director, Suntory Global Spirits. “As pioneers of the Japanese whisky category, it is essential for Suntory to lead in the markets where the Japenese whisky market is taking off, and our partnership with Duty Free Americas is central to achieving this vision to introduce our iconic brands to new consumers. Stay tuned for more exciting updates throughout the year.”
The showcase features The House of Suntory’s renowned range of whiskies, including Hibiki, celebrated for its harmonious blend of malt and grain whiskies, Chita, a smooth and light single grain whisky, and Toki, the latest addition to the Suntory family. Toki is a unique blend of Yamazaki and Hakushu Single Malt whiskies, alongside Chita Single Grain whisky, and redefines traditional blending with its balance of malt and grain, created through innovative artistry.
