A bold new fragrance for every generation, CK EVERYONE heralds an iconic chapter in the CK ONE story. CK EVERYONE will be available globally February 2020.
Inspired by the authentic and youthful-minded, who are unconstrained by boundaries, gender norms and definitions, CK EVERYONE bursts with endless possibility.
A tribute to individuality and the freedom of self-expression, the CK EVERYONE campaign is fronted by an inspirational collective of multi-hyphenate models, artists, musicians and creatives who illustrate the many sides of themselves and redefine boundaries to proclaim:
I am one, I am many.
I love everyone of me.
Master perfumer and creator of the iconic CK ONE fragrance, Alberto Morillas crafted a gender-neutral fragrance exuding clean freshness using 79% of naturally derived ingredients ignoring the traditional signifiers of gender as reflected in the non-conformity of both the scent and campaign.
I LOVE EVERYONE OF ME
Authentic – Inclusive – Liberated.
CK EVERYONE is the perfect combination of clean freshness, sweet sensuality and provocative edge.
A citrus fragrance that uplifts with zesty organic orange oil is paired with a blue tea accord and a vibrant cedarwood base for a gender-neutral fragrance.
“CK EVERYONE allows you to be 100%. It echoes the ideals of this new generation” says master perfumer Alberto Morillas, who is renowned for the original CK ONE fragrance.
As a clean and environmentally conscious fragrance CK EVERYONE is vegan and infused with 79% of naturally derived ingredients.
Top: Organic Orange
Mid: Blue Tea Accord
Perfumer: Alberto Morillas
Fragrance House: Firmenich
The BOTTLE & PACKAGING
The CK EVERYONE bottle and packaging were created from recycled materials to honor its purity and simplicity. The ultra-modern transparent glass bottle contains 10% of post-consumer recycled materials and is recyclable with the removal of the pump and the elastic while the folding carton contains 30% of post-consumer recycled materials.
Combining two icons, CK EVERYONE pays homage to the iconic CALVIN KLEIN UNDERWEAR waistband with a signature elastic band on the bottle that can have a second life.
The CK EVERYONE campaign is energetic, enigmatic and a bold collaboration of fashion and fragrance.
CK EVERYONE is featured alongside the new CK ONE JEANS and UNDERWEAR, both inspired by the raw spirit of the original CK ONE fragrance. The unified campaign explores the many aspects of self, boldly embracing and proudly showcasing to the world a collective individuality and shattering of the status quo.
The cast stars a talent group of modern multi-hyphenates: musician Eliot Sumner, model Cara Taylor, skater and photographer Evan Mock, artist MLMA, model Parker Van Noord, and rapper Priddy the Opp.
The cast of CK Everyone celebrates the multiplicity of one in polymorphic visuals portraying an individual tribe of self, a rallying call to the slash generation and the freedom to love everyone.
CK EVERYONE will be available globally February 2020.
Copyright The Duty Free Hunter 2020