India’s Wild Tiger Rum is beginning to roam further afield thanks to new listings in duty-free shops around the world.
Wild Tiger Rum from India is exhibiting at TFWA Asia Pacific for the first time. With the Tiger imagery capturing the fascination of Asian Travellers, and Rum being the next big thing in the world of spirits, Wild Tiger says it finds itself at the right place at the right time.
Offered as the perfect souvenir, collectable and gifting option, their Dark Rum, Spiced Rum, and Cubs Twin Pack, is working hard to grab the attention of travellers across the world. Gautom Menon, the founder of Wild Tiger shares that, “Asian travellers, especially the Chinese, love our product despite not being a typically rum-loving demographic. Their purchasing behaviour has been solely on the basis of the attractive packaging and a fascination for the Tiger symbolism.”
The “beautiful and tactile” Tiger stripe packaging is perfectly suited to grab attention in Travel Retail. Every bottle has a unique stripe pattern just like each majestic Tiger, making every bottle a unique collectable, souvenir and a great gift to take home for travellers. The recent Asia listings include King Power Thailand, EDF Vietnam, One Stop Duty Free – Labuan Malaysia, and with an imminent listing at DFS Duty Free – Changi Singapore.
The company which has been a flag bearer for smaller producers and the Rum category, aims to grow the category with their new and exciting introduction, the ‘RUMTASTIC Rum Box’ expected to launch in June. This is an exclusive collection of 20 Rum miniatures carefully curated from around the world. Featuring rums of every style and variant with strong provenance, the Rumtastic Rum Box is your passport to travel the World of Rum in a fun, engaging and experiential manner. It has already received significant pre-orders from Travel Retail Operators.
Promising to feature a different and distinct selection each year in two variants with either 20 Rums or a 10-pack variant which is aimed more towards On-board Listings on Airlines and Cruises where space is a constraint. Wild Tiger is also working on limited edition versions of the Rumtastic Rum Box and the Wild Tiger brand itself, to capture the true spirit of the participating nations of 2020 Olympics in Tokyo, Japan and for the Chinese Year of the Tiger in 2022.
The award-winning brand supports Tiger Conservation in South India along with empowering 200+ village women who hand pack every bottle at their distillery in the state of Kerala, India.
Sold in over 25 countries within a short span of two years, Wild Tiger Rum has been featured on-board land, air and sea. An aromatic and flavorful blend of molasses and cane juice distillates, Wild Tiger Rum’s current variants to be showcased at TFWA Asia Pacific include:
• Wild Tiger Special Reserve Rum (40% alc)
• Wild Tiger India Spiced Rum (38% alc)
• Wild Tiger Ginger Liqueur (25% alc)
• Wild Tiger CUBS Twin Pack
With a philosophy of “Think Outside the Bottle”, Wild Tiger aims to introduce products with thoughtful innovation, a compelling back story and a strong point of differentiation, to add value to travellers and increase sales opportunities for Retailers & Operators. Gautom Menon further adds, “We are optimistic about the opportunities in the APAC region, which we believe will see the next new wave of Asian consumers and millennials embracing unique and standout Rums as their drink of choice”
Wild Tiger Rum is exhibiting at Booth 2 – J01 at TFWA Singapore and are sponsoring a refreshing summer cocktail, ‘On The Prowl’ featuring their new Spiced Rum at the TFWA Asia Pacific Bar.
Copyright The Duty Free Hunter 2019