Coty, one of the world’s largest beauty companies, has announced the Travel Retail debut of INFINIMENT COTY PARIS at Haute Perfumerie L1 at Zurich Airport, in partnership with Avolta.

In 1904, Coty transformed the art of perfumery through its revolutionary approach to raw materials, pioneering a groundbreaking blend of natural and synthetic ingredients. Its fragrances became iconic, defining new olfactory families and influencing generations to come. Even its bottles, veritable objects of art, elevated perfumery into a new aesthetic experience.

Over a century later, INFINIMENT COTY PARIS, a premium fragrance collection inspired by Coty’s heritage, science, and emotion, comprises 14 creations. Each fragrance was developed in collaboration with neuroscientists to evoke specific positive human emotions and features Molecular Aura, an innovative long-lasting technology that controls the evaporation of olfactory molecules, extending each fragrance’s signature up to 30 hours.

For its Travel Retail debut, the brand is introduced through a curated selection of eight fragrances — J’ai Trois Amours, Entre Genres, Soleil D’ikosim, Aristo Chypre, Encore Une Fois, Noir Encens, L’Amour Pourpre and Après L’Amour — alongside two discovery sets, inviting travelers on an intuitive and deeply personal olfactory journey. Spanning fresh, luminous compositions to more intense, sensual notes, the collection is designed to accompany the many emotions and moments of life.

The launch is supported by a dedicated premium activation featuring elevated sampling, digital touchpoints across the customer journey, and a fragrance application ritual inspired by the infinity symbol.

At the heart of the experience, Parisian illustrator Marie Debré Chapuis will be present in-store for two days in March to offer an exclusive personalization moment. She will hand-paint bespoke bottle lids using a motif created specifically for the Zurich launch, rendered in refined bronze, gold, and silver ink tones. Each piece becomes a unique keepsake, uniting fragrance and art.

This personalization reflects the brand’s Artcycling philosophy. Designed with one flat side and boldly faceted on the other, the INFINIMENT COTY PARIS bottle can be stacked and assembled, transforming beyond its primary function into a reusable canvas. Through this approach, the brand reimagines luxury fragrance packaging as a living material for creative expression.

Mette Engell, Senior Vice President, Coty Global Travel Retail, said: “Debuting INFINIMENT COTY PARIS at Zurich Airport marks an exciting milestone for Coty Travel Retail, as we introduce the brand’s emotion-led perfumery concept to the channel for the first time. Haute Perfumerie L1 provides an exceptional setting to showcase the fusion of neuroscience, craftsmanship, and artistry behind the collection, creating a discovery experience travelers can truly make their own. As one of Europe’s leading premium travel retail destinations, Zurich is the ideal stage to highlight Coty’s perfumery heritage and our continued ambition for fragrance innovation.”

The Collection

J’AI TROIS AMOURS
Delicious sparkles of laughter: A surprising creation starring a banana flower accord, where facets of banana and jasmine find harmony in a shared rhythm.

ENTRE GENRES
Cloud of musks: The encounter of three musks on the path of sensuality, resulting in a textured bubble of comfort.

SOLEIL D’IKOSIM

Hold fast and dear Algiers the Joyous, the Glistening, the Dazzling. Mediterranean lights, the scents of childhood, a garden, orange blossoms. Watch as they come alive splashed in sunshine and dripping golden bliss.Roots to reach the stars.

ARISTO CHYPRE

Barely the time to slip away and they’re already the talk of the town. Presence, poise,

perfume… Impossible to ignore. One senses the subtle notes of patchouli, noble and profound, touched to the point of sweet surrender to a most liquorish rose. A sillage beckons to be captured or followed.

ENCORE UNE FOIS
Vanilla elixir: The encounter between the sweetness and warmness of dual vanilla extracts, amplified by the ambery depth of Peru balsam.

NOIR ENCENS

A blank page to expunge the past. To reinvent, revel in rebirth, exalt the summum of self.

Like the phoenix, in the image of incense burning, rising unstoppable from the ashes. Its energy harnessed in a perfume made bold and intense by black pepper and incense.

L’AMOUR POURPRE
Nightfall under the spell of lavender:Royal lavender wrapped in the ambery embrace of vanilla, woods and resins, as if caressed by the golden hour of Provence.

APRÈS L’AMOUR
Ambery haze of pleasure: The carnal attraction of matter and emotion expressed through a deliciously intoxicating virgin tobacco accord, blending warmth, texture and sensual depth.

I AM DAWN MULTI-LINE PARFUM DISCOVERY SET

INFINIMENT COTY PARIS The I AM DAWN perfume discovery set includes the five fresh scents from our collection, including: – Matin De Jade 10ml Parfum – Morning blooming ginger flower – Entre Genres 10ml Parfum – Cloud of musks – Atomes Crochus 10ml Parfum – Honeysuckle, deceivingly innocent – Les Mots Doux 10ml Parfum – A constellation of white petals – J’ai Trois Amours 10ml Parfum – Delicious sparkles of laughter.

I AM DAY MINIATURES GIFT SET

INFINIMENT COTY PARIS The Perfume Miniatures Gift Set includes our five iconic scents: – Entre Genres 5ml Parfum – A Cloud of Musks – Soleil D’Ikosim 5ml Parfum – The Sun Drenched in Orange Blossom – Aristo Chypre 5ml Parfum – Long Live Le Chypre – Encore Une Fois 5ml Parfum – Addictive Vanilla Elixir – Noir Encens 5ml Parfum – Incense Rising Reborn.