Travellers passing through five unique and very distinctive international airports will have a one-of-a-kind opportunity to purchase bottles of Jack Daniel’s from a barrel of the Tennessee Whiskey specifically selected because its flavor and characteristics closely reflect the personality, reputation and vibrancy of that particular city.
This unique travel retail exclusive was developed in collaboration between DFS Group’s wines and spirits merchandising team and Jack Daniel’s Master Distiller Jeff Arnett. The special city-themed bottles of Jack Daniel’s Tennessee Whiskey will be available beginning in September 2017 at the DFS wines and spirits stores in the international airports in Singapore (SIN), New York (JFK), Los Angeles (LAX), San Francisco (SFO) and Honolulu (HNL).

The city-themed bottles will contain Jack Daniel’s 100 proof Traveler’s Exclusive Single Barrel Tennessee Whiskey and are adorned with special medallions featuring quotes or witticisms associated with Mr. Jack or the iconic whiskey he created. JFK, SFO and HNL will have approximately 240 of the 750 ml bottles – the typical content of a Jack Daniel’s barrel. SIN and LAX will have considerably more. Each bottle comes in a custom labeled gift box.
DFS Group is the world’s leading luxury travel retailer with stores located in 13 countries around the world. This is the first time DFS and Brown-Forman Global Travel Retail have partnered for a Personal Collection selection of the 100 Proof Traveler’s Exclusive product.

Members of the DFS wines and spirits merchandising team worked closely with Master Distiller Jeff Arnett and the Jack Daniel Distillery in Lynchburg, Tennessee, to identify the perfect barrel of Jack Daniel’s to reflect the reputation and personality of the five international cities.

Jack Daniel’s Master Distiller, Jeff Arnett called this one of his most enjoyable and rewarding projects.

“This was an especially fun and exciting project for me as I have spent considerable time in each of these cities and love their vastly different personalities and vibrancies. The DFS team and I began discussing our experiences in the different cities – touching on their vibes, lifestyles, cuisines, landscapes and social atmospheres. I then focused on these various attributes while going about sampling the barrels of Jack Daniel’s Tennessee Whiskey until finding the perfect fit. The DFS team and I feel pretty comfortable that the folks who purchase and enjoy these whiskies will agree with our selections,” Arnett said.

Added Brooke Supernaw, DFS Group’s Senior Vice President Wines, Spirits, Tobacco, Food and Gifts, “It’s been a pleasure to partner with Jack Daniel’s and Jeff Arnett to craft something truly local for our customers. Here at DFS, we believe there is no better way to commemorate your journey than to take home the taste of one of your favorite destinations. We look forward to delighting customers with this unique take on curating a whiskey assortment and hope they join us on the journey to discover all five flavors from across the world.”

The DFS Jack Daniel’s Collection will be available in stores beginning September 1.

Discover Jeff Arnett’s tasting notes and observations of the barrels selected:

Honolulu HNL
This Jack Daniel’s Single Barrel was selected for Honolulu due to its sweet aromatics, bright flavors, and light, yet warm finish. A whiskey as friendly and approachable as the Aloha State itself.

San Francisco SFO
This Jack Daniel’s Single Barrel was selected due to its complex, but balanced character. Its layers hold an eclectic mix of sweet and oak flavors that are as unique as the city of San Francisco itself.

New York JFK
This Jack Daniel’s Single Barrel was selected for New York due to its diversity of robust flavors. It offers a complexity and boldness that is rare to find in an individual barrel, but is absolutely perfect for a city that never sleeps.

Los Angeles LAX
These Jack Daniel’s Single Barrels were selected for Los Angeles due to their complexity and variation in flavor. With a long warm finish and many layers to explore, this whiskey is perfect in any social setting.

Singapore SIN
This collection of Jack Daniel’s Single Barrels was selected for Singapore due to their booming aromatics. Colorful and sweet with smooth and warm finishes, they are as lush as the city for which they were selected.