McLaren Racing and Official Partner Jack Daniel’s have announced the launch of a limited-edition Tennessee Whiskey bottle, The McLaren Racing limited edition, to celebrate their iconic partnership.

The limited edition bottle features McLaren’s distinctive papaya colourway, and a customised label and packaging honouring the pioneering founders of each brand, Bruce McLaren and Jack Daniel.

The partnership was announced during the 2022 Formula 1 season, with Jack Daniel’s branding first appearing on the McLaren MCL36 race car at the 2022 United States Grand Prix.

The two brands use the partnership to celebrate their rich histories, shared ambition to innovate, and to provide exciting and unique activations for their fans. To mark the 2023 Australian Grand Prix, Jack Daniel’s launched the Papaya Pit-Stop, a cocktail inspired by the McLaren F1 Team, at a renowned Melbourne rooftop bar.

The McLaren Racing limited edition bottle with be available in select Formula 1 markets across the globe from April 2023. For more information, visit JackDaniels.com.

 

Louise McEwen, Executive Director, Brand & Marketing, McLaren Racing, said:
“We are thrilled to launch this special McLaren Racing bottle with Jack Daniel’s, an exciting collaboration with a partner which shares our ambition to put fans at the centre of what we do.

“In our 60th year we are marking our team’s great legacy, started by Bruce McLaren. This limited edition bottle is another fantastic way to share these celebrations with our fans, remembering both Bruce and Jack – two distinguished founders. I am looking forward to seeing the bottle on shelves across the globe.”

Sophia Angelis, SVP, Global Managing Director, Jack Daniel’s, said:
“McLaren and Jack Daniel’s are two of the most iconic brands known around the world, and we’re excited to celebrate our partnership with a special bottle that nods to our shared spirit of independence, authenticity and boldness. We have been working with the McLaren team to develop unparalleled experiences for both racing and whiskey fans, and we can’t wait to share more on what we have in store.”