Tthe fashion house founded by Simon Porte Jacquemus has been welcoming customers at its first airport boutique, situated in Terminal 1 at Paris-Charles de Gaulle. The French label is continuing to grow its brick-and-mortar network, taking the number of directly operated stores to 21.
This new 45 square-metre space offers a curated selection of ready-to-wear for men and women, leather goods, footwear, and accessories. In terms of design, the interiors make use of natural materials and sculptural forms inspired by the South of France.
Completed in just one month by Studio Premier Architectes, Charmeil CG and Intrapresa, this opening forms part of the brand’s distribution strategy, targeting an international clientele in transit.
Now based in Paris’s 8th arrondissement, the company employs 300 people. Having built its presence online and through pop-up boutiques, the house opened its first permanent store in 2022 on Avenue Montaigne, paving the way for international openings in cities such as Dubai, New York, London, and Los Angeles.
This airport location underscores its commitment to diversifying its sales channels. Recently, the brand has stood out with a fashion show in Corsica and a collaboration with the French national team.
