The Oscar-winning actress and film producer muses on her dance with time in the GUCCI 25H timepiece campaign.


A stream of consciousness renders time suspended—a pause in the dance between wonder and certainty—with a single statement bringing the focus back to the present. By reciting the phrase ‘It’s Gucci Time,’ Jessica Chastain showcases the House’s unexpected take on the world of luxury watches in the GUCCI 25H campaign.

Envisioned by Alessandro Michele, the film and still images allude to a light-hearted humor that stands in a playful contrast to the rigor of craftsmanship behind the House’s watchmaking.

Inspired by sleek architectural forms, the GUCCI 25H timepiece is defined by its multi-layered, ultra-thin silhouette. Within the campaign film, Jessica Chastain wears a 40mm steel design with a dial framed by diamonds.