Jimmy Choo’s ‘very sensual and very sexy’ Fever is coming

Jimmy Choo’s ‘very sensual and very sexy’ Fever is coming

Luxury shoes, accessories – and more – brand Jimmy Choo is getting ready to launch a new edition of its signature fragrance later this summer – a sensual and sexy affair called Fever.

Jimmy Choo is preparing to launch a new fragrance – titled Fever. This edition follows the brand’s signature fragrance – Jimmy Choo – which first launched back in 2011. Fever promises a very different ambience to the original scent – reportedly its a very powerful composition laden with sex appeal and glamour (as you’d expect!).

Jimmy Choo Fever has been developed by perfumers Nathalie Lorson and Honorine Blanc and, according to Lorson, it is very strong and full of enticing elements – “a hot floral fragrance, a bit sweet and with a dark background, very sensual and very sexy.” The composition is intended to avoid the trend of a white florals and contains only “pink” and “purple” ingredients. It is presented as a seductive night-out fragrance.

The bottle is designed in a plum lacquer with a gold cap, while the presentation box is adorned with a snakeskin pattern in a dark purple shade. The face of the advertising campaign is model Hannah Ferguson.

“I’m definitely a Jimmy Choo girl,” she told Harper’s Bazaar. “I’m the face of Fever. I think it is about embracing and empowering women. The Jimmy Choo woman is powerful and sexy but is living for herself and nobody else. It’s a modern sensuality.”


The fragrance launches globally in August 2018 as a 40, 60 and 100 ml Eau de Parfum. Stay tuned for duty-free launch locations.

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