Jo Malone London introduces Incense & Cedrat the latest addition to Cologne Intense, a collection defined by rich and rare ingredients. The fragrance was created by Master Perfumer, Marie Salamagne, using the scent of Omani incense, the most precious in the world.
Produced for over six thousand years, it is harvested from the revered Boswellia sacra tree found in a swathe of land between ocean and desert, Dhofar. The harvest is passed down through generations. Twice a year the tree is incised allowing resinous sap to seep out, dry and crystallise. In recent years, the Boswellia sacra has become increasingly threatened. So, for the first time in perfumery, NaturePrint technology has been used to recreate the scent of Omani incense.
“We spent months scouring Oman for the finest incense before bringing it back to the laboratory. When I smelt the NaturePrint™ note it was instantly inspiring. It was so close to nature. The traditional smokiness was there but there was also a freshness, something illuminating. This particular harvest of incense will never be captured again and is something unique to Jo Malone London and Cologne Intense”. Master Perfumer, Marie Salamagne
Incense & Cedrat Cologne Intense will be available at Jo Malone London boutiques in Travel Retail locations worldwide from June 2015.
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