Jo Malone has unveiled a new collection of five fragrances in tribute to the group of intellectuals and free thinkers who populated London’s Bloomsbury Squares in the early 20th century…

Inspired by the free spirit of The Bloomsbury Set, a collection of scents capturing the intoxicating essence of an unconventional life. The lily pond at dawn, bold blue hyacinths, blossoming fruit trees, absinthe afternoons and golden linseed on paint-stained hands. Warming whisky and sweet pipe tobacco. The secrets of waxed floors burnished by footsteps in the night.

“When we visited Charleston (the home and country meeting place of the Bloomsbury Group), in the middle of the English countryside, I didn’t know what to expect but I fell in love with it. When I was there I made a storyline in my head from morning to afternoon to evening, so the five fragrances have a natural evolution. What I particularly loved about The Bloomsbury Set was the juxtaposition of domesticity and simplicity with this hugely intellectual environment.”
Yann Vasnier, Master Perfumer


The fragrances are:

Blue Hyacinth
Intoxicating bold blue hyacinth warmed by the sun entwined with the vibrancy of garden geraniums and woody vetiver.

Tobacco & Mandarin
Vibrant mandarin and herbaceous sage sweetened with the warm elegance of beeswax sweet pipe tobacco.

Whisky & Cedarwood
An enigmatic blend of fine whisky and opulent roses edged with spicy pimento, warm cedarwood and an intriguing accord of waxy wooden floors.

Leather & Artemisia
The striking green facets of anise-tinged absinthe blend with aromatic artemisia, soft orriswood and the deep richness of leather enhanced by the amber woody notes of Cypriol.

Garden Lilies
The scent of dawn at the lily pond captured with effervescent water lilies, dewy green sap and lush ylang ylang enhanced with white musk and a wisp of vanilla.

Available from March 2017 at Jo Malone London Travel Retail locations worldwide.

Flying soon? Don’t forget to match your trip to the shopping along your whole route with our Duty Free Hunter service. Fast & free we can show your where to shop for the latest products, best deals and exclusive events in airports and on airlines worldwide.


The ultimate resource for the global shopper – try now at