To celebrate the Blossom Girls collection, Jo Malone London has partnered with Changi Airport Group and The Shilla Duty Free to create a unique space in which visitors to the airport can discover the limited edition Colognes in an immersive environment.
The fresh, fun collection includes three Colognes – blooming Plum Blossom, playful Nashi Blossom and pretty Sakura Cherry Blossom. Inspired by the joys of spring, each one is presented in an eye-catching, vibrant bottle.
Located in Terminal 3 next to The Shilla Duty Free, the space itself has been designed to mirror the colourful, floral creative of the campaign and provides visitors with a variety of opportunities to discover the collection for themselves. Services include Fragrance Combining™ Consultations and Express Hand & Arm Massages.
Visitors can also enjoy live Jo Malone London box calligraphy, a Blossom Girls-themed tunnel and GIF photo booth and the opportunity to personalise a charm, with which they can decorate their Jo Malone London bag.
“We are excited to bring our fresh, fun, limited edition Blossom Girls collection to travel retail. We hope travellers passing through will fall in love with the scents and enjoy discovering the collection in this interactive way.” Mr. Ayaz Furniturewalla, Vice President/General Manager, Travel Retail, Jo Malone London
“We are delighted to partner with Jo Malone London and The Shilla Duty Free to bring this limited-edition collection here to Changi Airport before its global launch. Passengers can look forward to discovering Jo Malone London’s unique and enchanting fragrances amid a variety of fun activities in this exclusive space, set to thrill and indulge.” Ms. Teo Chew Hoon, Group Senior Vice President of Airside Concessions, Changi Airport Group
“We are proud to partner with Jo Malone London to bring back the limited edition Blossom Girls collection to travel retail. Strategic partnerships such as this elevate the shopping experience for travellers, enhancing customer engagement through experiential activities.” Ms. Raelene Johnson, Vice President of Global Merchandising Division, The Shilla Duty Free
Blossom Girls is available at The Shila Duty Free, Changi Airport from 26th March 2018.
Customers can exclusively pre-order the limited edition scents via iShopChangi from 19th March – 10th May 2018. The collection launched globally 1st April 2018.
