Diageo Global Travel has opened three new JOHNNIE WALKER HOUSE retail showcase stores in travel retail – one at Beijing Capital Airport and two at Seoul Incheon Airport.
These include; the first ever co-branded luxury space between JOHNNIE WALKER, the largest Scotch Whisky brand in the world* and SHUI JING FANG, China’s first distillery of its favourite white spirit, Baijiu – in Beijing Capital International Airport – and the opening of two JOHNNIE WALKER travel boutiques in Incheon International Airport. A range of exclusive and rare Malts will also be available in all three new boutiques.
Following the success of the JOHNNIE WALKER HOUSE launches in Airports including; Mumbai, Taiwan, Singapore, Auckland and Amsterdam and continuing the brand’s mantra of ‘Keep Walking’, the new JOHNNIE WALKER HOUSES in Beijing and Incheon are multi-sensory embassies for luxury Blended Scotch Whisky. There are now 15 JOHNNIE WALKER HOUSES in Global Travel and five in the domestic channel. They are designed to educate and inspire travellers by providing them with a luxurious and engaging shopping experience that encapsulates the history, provenance and pioneering spirit of the JOHNNIE WALKER brand.
Travellers can fully submerge themselves in the history of JOHNNIE WALKER and its famous liquids through a number of striking design features including:
• A ‘whisky scent bar’ where travellers can fully appreciate the many layers of the liquid’s subtle flavours and aromas.
• A luxury mentoring and engagement zone where specialist brand ambassadors invite travellers on a unique sensorial journey to touch, taste and smell the rare elements that make up JOHNNIE WALKER and SHUI JING FANG in the Beijing travel retail boutique, as well as a range of rare Malts releases available in both Beijing and Incheon, through a combination of education, entertainment and storytelling.
Travellers in JOHNNIE WALKER HOUSE in Beijing Airport can also immerse themselves in a ‘whisky constellation wall’ dedicated to the JOHNNIE WALKER heritage of the Art of Blending, and providing a comprehensive index for Single Malt Scotch whiskies.
Dayalan Nayager, Managing Director, Diageo Global Travel, said: “We are absolutely thrilled to extend the JOHNNIE WALKER HOUSE footprint in Asia Pacific and bring three JOHNNIE WALKER HOUSES to life in partnership with our customers in Beijing Capital International Airport and Incheon International Airport. This reinforces our long-term commitment to the travel retail channel providing travellers with a luxurious and inspiring shopping experience, in one of the most exciting travel retail regions worldwide. Both airports are key travel hubs, handling a combined 60 million passengers a year which make them critically important in the JOHNNIE WALKER HOUSE global expansion strategy. “
“We are also delighted to provide SHUI JING FANG a collaborative platform in the travel retail environment in Beijing Airport, as well as range of rare Malts releases available in both Beijing and Incheon. Travellers are looking for innovative luxury shopping experiences that both educate and inspire them – the JOHNNIE WALKER HOUSE encapsulates this for the brand.”
“We have stepped up our investment in luxury retail activations, taking a leadership position in transforming the category into a more engaging environment where we can tell the story of our spirits through knowledgeable Brand Ambassadors and impactful retail theatre whilst fulfilling our ambitions on bringing joy back to the journey by making the purchasing decision a simple and easy experience. The opening of three JOHNNIE WALKER HOUSE retail showcase stores is yet another prime example of this.”
JOHNNIE WALKER HOUSE BEIJING AIRPORT
The JOHNNIE WALKER HOUSE in Beijing Capital International Airport launches in collaboration with Sunrise Duty Free and is located in the prestigious T3 Departure Terminal of Beijing Capital International Airport.
The JOHNNIE WALKER HOUSE in Beijing Capital International Airport is the first ever co-branded luxury space between JOHNNIE WALKER, the largest Scotch Whisky brand in the world* and SHUI JING FANG, China’s first distillery of its favourite white spirit, Baijiu.
The retail space is a 150sqm luxury standalone boutique located in the airport’s departures terminal, making it the largest boutique opening in global travel in Asia, following the success of JOHNNIE WALKER HOUSE Amsterdam Airport Schiphol – the flagship JOHNNIE WALKER HOUSE for Europe. The travel retail launch also follows the opening of JOHNNIE WALKER HOUSE Beijing which opened its doors in 2012. Located at Ch’ien Men 23, the JOHNNIE WALKER HOUSE Beijing was constructed with an architecture that brilliantly merges innovative design with the story of the brand.
To celebrate the launch of the JOHNNIE WALKER HOUSE in Beijing Capital International Airport, the boutique will offer a number of limited editions only available at the HOUSE, including; JOHNNIE WALKER HOUSE ZODIAC COLLECTION, JOHNNIE WALKER HOUSE FU LU SHOU LIMITED EDITION, JOHNNIE WALKER HOUSE FIVE GODS OF WEALTH SERIES LIMITED EDITION, JOHNNIE WALKER HOUSE EXCLUSIVE COLLECTION and JOHNNIE WALKER HOUSE 1920 EPIC DATES COLLECTION. There will also be a wide range of offerings from SHUI JING FANG and a range of rare Malts releases available including THE SINGLETON OF GLENDULLAN.
JOHNNIE WALKER HOUSE INCHEON INTERNATIONAL AIRPORT
The JOHNNIE WALKER HOUSES in Incheon International Airport launches in collaboration with Lotte Duty Free and are open to passengers departing from the East Main: ICN Lotte L1 and Concourse Main: ICN Lotte L6 terminals located in Incheon International Airport.
The first standalone retail space located in the East Main terminal is 16sqm and the second retail space located in Concourse Main is 64.4sqm. The travel retail boutiques follow the opening of JOHNNIE WALKER HOUSE Seoul, which opened its doors in 2013 and resides in the luxury retail district of Cheongdam, an area known for leading-edge fashion and lifestyle trends.
To mark the opening of the JOHNNIE WALKER HOUSES in Incheon International Airport, JOHNNIE WALKER HOUSE ZODIAC COLLECTION and JOHNNIE WALKER HOUSE EXCLUSIVE COLLECTION will available to purchase in both East Main and Concourse Main boutiques. There will also be a range of exquisite and rare Malts releases available including THE SINGLETON OF GLENDULLAN range, strengthening Diageo Global Travel credentials in whisky.
Andre Chong, Global Head of JOHNNIE WALKER HOUSE, said: “The JOHNNIE WALKER HOUSES are our global embassies for luxury Scotch whisky. Innovation and exclusivity is integral to the HOUSES, with a collection of unique liquids displayed and a number of limited editions available to purchase. We believe it’s important to educate consumers of our brand story, heritage and craftsmanship and these HOUSES will provide travellers to fully immerse themselves in the history of the brand and enjoy first class retail experiences beyond JOHNNIE WALKER HOUSES in Beijing and Seoul.”
Copyright The Duty Free Hunter 2019