Legacy Brands Ltd is pleased to announce the launch of an innovative and distinctive entrant into the Rum category. MOB33® is a tongue in cheek, rebellious brand, inspired by the mischievous antics of the characters born of the Prohibition era.
MOB33® takes a playful view of Prohibition,rather than the harsh reality of the illegal and criminal goings on in the 1920’s and 30’s and celebrates the end of Prohibition in 1933 with a Golden Rum as its first player in the category.
More than a simple Golden Rum, MOB33® GoldHeist is a blend of 5, 3 and 2 year old Latin American and Caribbean Golden Rums.
We have added a splash of the infamous Jamaican funk to the blend of Dominican Republic and Venezuelan Rums and have fused these, for a light, Spanish style, with the vivid flavours and character of Rum from Barbados. All our Rums are distilled using ‘pot & column’ stills and have no added sugar, additives or colouring. Gold Heist is vegan-friendly,GMO-free and has been aged in ex-bourbon oak casks.
As part of the product testing and validation process, Legacy Brands entered Gold Heist to the Spirits Business Rum and Cachaca Masters 2021 and the verdict is a unanimous GOLD.
“With the interminable lockdown feeding our rebellious nature, we wanted to approach the Rum category with creativity and to challenge the classic approach to making quality Rums; building on the traditions of age and origin, we have been able to demonstrate that blending the best of the Caribbean creates a fantastically complex Rum! We are committed to making the MOB33® brand a success in the Global Travel Retail sector, MOB33® GOLD HEIST is a premium, accessible Rum, aimed at millennial and open-minded consumers who want to satisfy their inquisitive nature. Gold Heist will be the first of a number of innovative players under the MOB33® brand that will bring new attitude and credibility to the Spirits category.” Gary Squire (CEO, Legacy Brands)
