Jimmy Choo’s Spring Summer 2019 campaign features model Kaia Gerber in a series of striking images captured by world renowned fashion photographer Steven Meisel.
Meisel’s timeless images focus on Gerber’s ethereal beauty in a series of captivating portraits capturing the fresh spirit of the new HELIA bag and RAINE sneakers. The campaign features a limited-edition Jimmy Choo branded t-shirt and hooded sweatshirt designed in collaboration with creative directors, Mathias Augustyniak and Michael Amzalag of M/M Paris.
“KAIA LEADS THE NEXT GENERATION OF SUPERMODELS. HER TIMELESS BEAUTY AND FASHION PEDIGREE ENABLES HER TO BE A TRUE STYLE CHAMELEON THAT AUTHENTICALLY REPRESENTS THE DYNAMISM OF THE JIMMY CHOO BRAND TRANSCENDING GENERATIONS. IT WAS A PRIVILEGE TO BE ABLE TO WORK WITH STEVEN MEISEL ON CAPTURING SUCH STRIKING IMAGES.”
SANDRA CHOI, CREATIVE DIRECTOR
“TO ME, JIMMY CHOO REPRESENTS STRENGTH AND POWER. I AM SO GRATEFUL TO BE A PART OF THE YOUTHFUL SPIRIT OF THE BRAND, AND I THINK THE CONFIDENCE THEY WANT WOMEN TO FEEL REALLY SHOWS THROUGH IN THE COLLECTION.”
KAIA GERBER
