Kate Moss stars in a new beauty campaign for asian skincare brand Decorté. The brand has international expansion plans including the global duty free and travel retail environment where it can engage with travelling beauty shoppers.

According to WWD, the Tokyo-based Kosé Corporation chose the 41-year-old supermodel to achieve its goal of global expansion for the 45-year-old Decorté line, formerly called Cosme Decorté. The multi-year contract is the brand’s largest-ever advertising effort.

The print campaign will launch in magazines globally just in time for September issues. Mario Testino shot the images, which feature the brand’s prestige face serum Moisture Liposome and its new Liposome Treatment Liquid. A behind-the-scenes video will be released online in August.

In a press release, Kate said, “I love Decorté. The products are amazing. I just tried the intensive moisturizer – it’s incredible. I really want it to come to Europe.”

Kosé President & CEO Kazutoshi Kobayashi said, “During the DECORTÉ brand’s long history, we have established a strong bond and trust with women of Asia based on our innovative and superior formulations. As DECORTÉ starts a new chapter, we are pleased to work with the globally recognized and revered Kate Moss. It’s the perfect pairing.”

Kate has appeared in several beauty campaigns recently: she currently joins Cara Delevingne as the face of the fragrance My Burberry, and in 2013 and 2014 she was the face (and body — the campaign images featured her naked) of St. Tropez self tanner. Kate’s other recent beauty contracts include Rimmel cosmetics, Kerastase hair care and Dior Addict cosmetics.


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