KENZO launches a new fragrance this month called KENZO WORLD. It will be the first fragrance from the company’s new art directors, Humberto Leon and Carol Lim.
Humberto Leon and Carol Lim met at the University of Berkeley, and started to work for Kenzo in 2011. For the 2013 fall-winter collection, Carol Lim and Humberto Leon made the eye the iconic motif of the Kenzo world:
“The all-seeing eye is a major imprint of the collection and alludes to the force of the third eye and to spiritual protection from above,” they explain.
The eye symbol now transcends into the universe of fragrance, and you will have a chance to see and smell it at the end of August.
Kenzo entrusted the fragrance creation to Francis Kurkdjian, who started his illustrious career with the creation of Le Male JPG in 1995, and since then has collaborated with various top brands on their signature fragrances.
The KENZO WORLD fragrance “opens with a surge of flowers by the armful, from petals to bouquets, with bursts of sweetness… It’s a brilliant fragrance, with a lively sparkling trail, a crazy rock nectar with an intoxicating scent that titillates the nose. A shot of energy that benefits the soul.”
KENZO WORLD eau de parfum will be available from August 29 in perfumeries and Kenzo shops in 30, 50 and 75 ml.
