Luxury haircare brand Kérastase has announced award-winning actor January Jones as the new face of Kérastase Nutritive.
January will feature across the brand’s print and digital advertising campaign for Nutritive from June 2016. January is best-known for her role as Betty Draper in the TV series Mad Men, and most recently in Fox’s comedy show ‘The Last Man on Earth’. Kérastase Nutritive is available online and from selected premium professional salons.
The Kérastase brand is also undergoing a major roll-out into airports around the world as L’Oreal (the brand’s owners) open mini-salons in key locations – Copenhagen was the most recent opening with other counter locations include São Paulo, Tel Aviv, Mexico City and Singapore Changi airports, as well as downtown duty free stores including Hong Kong Sun Plaza (DFS Group), Haitang Bay (CDFG) and Iguazu.
