Kim Kardashian West is launching a fragrance – and here’s what we know so far…
Kim Kardashian West is officially launching a new fragrance. The social-media-star-turned-beauty-mogul broke the news on Instagram with a sultry black-and-white portrait shot by fashion lensmen Mert & Marcus. With her gloriously long brunette waves and signature nude pout on display, she teased her loyal fans with a caption stating its anticipated arrival date of November 15.
While this does not mark Kardashian West’s debut into the world of fragrance, it is the first scent to join her superstar cosmetics line, KKW Beauty. And if you’ve been following closely, then you’d know that last month the mother of two (and counting) first teased news of this forthcoming fragrance via an aerial shot of white orchids on her Instagram page. It was subtly tagged with the account @kkwfragrance. Since then, among the various street style shots and magazine cover photos, Kardashian West has uploaded more than a few long-stemmed, ruby red roses–not to mention clusters of glistening clear quartz, which represent harmony and peace in the world of crystal healing. Could the popular flower and calming energy serve as the base notes for the star’s latest perfume? Fans worldwide will have to wait a few more weeks to smell.
As we said this scent isn’t actually Kardashian’s first foray into the world of perfume — in fact, she launched seven fragrances between 2009 and 2014 under parent company Lighthouse Beauty. However, the KKW Fragrance is the only one will have created for her own company with full oversight.
Stay tuned for more on the campaign and details on what the scent actually smells like to follow – check back soon.
Source Vogue / KKW Beauty
Photo Mert Alas and Marcus Piggot/KKW Beauty.
