Coty Travel Retail Europe has partnered with Gebr. Heinemann to create a Kylie Make Up & Kylie Skin campaign in Copenhagen Kastrup Airport.
All three parties decided to capitalize on prestige make-up & skincare demand and the celebrity growth of Kylie Cosmetics as a brand.
Located in the heart of their Duty Free Area at Departure Level, an allocated space marks Kylie’s unmissable presence with the brand’s unmissable pink universe & passion for lifestyle’s joys: A pop-up shop space dedicated to self-care & Instagram-worthy pictures.
Being welcomed on the booth by beauty specialists, the created space is allowing customers to discover the whole range of collections & delivering Kylie’s top beauty secrets & vegan formulas: from skincare washing routine to skin-tone foundation & ultra-pigmented lip-shades.
While wandering the alleys of the Duty Free Shop, customers will not miss beauty advisors of the brand handling special boarding passes to have the chance to win an entire beauty kit counting no less than fifteen skin products to discover each individual favorite tone.
On the second month of the campaign, an online & offline influencer activation has been created with Danish stylist & style ambassador Emili Sindlev (@emilisindlev) and local online beauty influencers. The celebrity came for a full day on the booth to experience Kylie’s universe and share her favorite beauty products with the customers. Amazingly so, she played with the environment of the booth to show her best pauses on Instagram & invite her followers to experience it themselves with the pink scooter & gun-ball machine. The total forecast of online audience reach is 1.4M unique followers.
Being a long-time partner of media vendor Clearchannel, Coty Travel Retail did not hesitate to support the campaign by signing an activity with promoters to engage with the flow of passengers & invite them to know the wide universe of Kylie Cosmetics.
Unveiled on October 1st, the dedicated area will last until end of February 2023, allowing the brand’s loyal & soon-to-be customers to enjoy Kylie Cosmetic’s universe during their trips for Christmas holidays or Valentine’s Day escapes.
