In celebration of La Mer’s Blue Heart and World Oceans Day, a 100ml jar of Crème de la Mer with a new limited-edition sea-inspired design will be available June 2016. The jar will be inscribed with ‘Blue Heart’ to commemorate the brand’s ongoing inspiration from the ocean’s beauty and its goal of raising awareness about the precious blue heart of our planet.
World Oceans Day
Created in 1992 and made official by the United Nations in 2009, World Oceans Day takes place annually on June 8. It serves as a time to recognise the importance of the sea as a vital ecosystem and to take action to preserve its delicate habitats and wildlife.
For over a decade La Mer has been committed to supporting the protection of ocean habitats. In 2014, La Mer established Blue Heart, a philanthropic global effort to celebrate the ocean and share a deeper understanding of how essential it is to our own lives. This year, La Mer continues its partnership with National Geographic Society to help support the next generation of ocean explorers. Through this partnership, National Geographic Explorer-in-Residence Dr. Sylvia Earle will share her ocean inspiration and expertise through a cinematic short film. Explorer, pioneer and visionary, Dr. Earle reminds us that the ocean has the power to both enchant us and change our lives.
Ocean as Muse
La Mer will also partner with influencers from around the world to create a series of vignettes that illustrate how the ocean serves as their muse to stimulate their passions and creativity. To further celebrate the ocean as a source of inspiration, La Mer invites consumers to share their own personal story and connection to the sea through the #LaMerBlueHeart campaign. “We’ve all been touched by the ocean in some way and each of us has an inspiring story to share with the world,” said Sandra Main, Global Brand President of La Mer. “La Mer hopes that sharing these stories will raise awareness and educate consumer on the importance of healthy ocean habitats.”
Dr. Max Huber, creator of the legendary Crème de la Mer, developed a deep appreciation for the beauty of the sea. Today, in a tribute to his legacy, La Mer continues to help support the natural habitat by only using sea kelp that has been sustainably hand harvested.
Available in travel retail and duty-free from June 2016.
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