La Perla is set to relaunch its beauty line, according to a report published by WWD.
The Italian lingerie brand called time on its licensing deal with Revlon last year, having launched its own beauty subsidiary in 2019 and the fruits of its labor are poised to hit shelves this summer.
The range comprises fragrance, a vegan prebiotic body care trio and colour cosmetics collection, set to debut next month.
Products are designed to be refillable and boast sustainable packaging – the range has been awarded the Positive Luxury Butterfly Mark, PETA membership and an EcoVadis Bronze Medal.
Peter Shaefer, CEO of La Perla Beauty, told WWD, “Now is a fantastic time to launch. The market is looking for something new and innovative. Also it reflects a major shift within the mother brand itself, as it becomes contemporary and reaches out to a greater audience.”
Beside the newest La Perla Signature fragrance, the famous Italian lingerie brand, La Perla, presents the Haute Couture line of eight fragrances inspired by the beauty and artisanal craftsmanship of La Perla lingerie, evoking precious memories and moments. The fragrances were composed in collaboration with perfumers: Dominique Preyssas ( About That Night, Just Give Me Roses, Let The Dance Begin, My Day), Dora Baghriche and Nicolas Bonneville(Invisible Touch), Caroline Dumur (Once Upon A Garden), Louise Turner (Possibiities), and Roxanne Kirkpatrick (Villa Sorrento).
