LACOSTE has announced the opening of a new 50sqm duty-free store in Seoul.

This new store is located in SHILLA I’PARK, one of the largest South Korean duty-free shop and the world’s 6th largest duty-free operator.

“We are thrilled to open this store in SHILLA I’PARK. This opening will allow us to further enhance our presence in Asia. Thanks to HDC Shilla for their great partnership” says Jean-Louis Delamarre – CEO Asia Pacific & Global Travel Retail.

Travel Retail, often referred to as the “6th continent”, offers a unique opportunity to connect with consumers and highlight the brand all over the world. LACOSTE is today one of the strongest players in the Travel Retail industry with more than 170 boutiques worldwide. LACOSTE reinforce the consumer experience, enhancing channel specific product offering and visual merchandising.

Looking to the future, LACOSTE continues to leverage the Travel Retail Channel strengthening or expanding in new geographical areas, developing new channels (on-line duty free and cruises) and new ways of connecting with consumers before, during and after their trips.