LACOSTE, the French fashion-sport brand, has opened an exclusive boutique in the luxury zone of Incheon International Airport Terminal 2 (T2), near Gate 251 at Hyundai Duty Free DF5. The store will operate for six months, from September 1, 2026 to February 28, 2027, offering a new premium brand experience for both Korean and international travellers.
Designed as a premium boutique, it brings Lacoste’s brand identity into the distinctive setting of an international airport and the world of travel. Through a curated product assortment and interactive content at one of the world’s leading international airports, the store connects fashion with the travel journey to create a distinctive brand experience.
Approximately 36% of the assortment consists of limited-edition products, adding a strong element of exclusivity. Highlights include the Seoul Capsule, which combines the spirit of Seoul with Lacoste’s heritage, as well as exclusive collaboration collections and other travel retail-exclusive items available at the store, offering travellers a differentiated shopping experience.
The boutique also features a ‘Lacoste × Incheon Airport’ photo booth with a dedicated travel-inspired photo frame. Going beyond retail, the experience allows visitors to capture and share a moment from their journey in a distinctly Lacoste way, extending the brand experience into the airport environment.
At Incheon International Airport, where journeys begin and end, Lacoste aims to connect fashion and travel while strengthening engagement with Korean and international customers through multiple touchpoints spanning product, experiences and content.
