LACOSTE has announced the opening of a new duty-free store at Tokyo’s Haneda Airport.
Thanks to this 80sqm travel retail store opening in TOKYO HANEDA AIRPORT, located in Terminal 1 (domestic), Lacoste aims to offer a premium shopping experience to both local and international travellers. This store is the latest iteration of the brand’s Le Club Concept stores which have been opening in major airport around the world over the past two years.
The brands says ‘Travel Retail’, often referred to as the “6th continent”, offers a unique opportunity to connect with consumers and highlight the brand all over the world. LACOSTE is today one of the strongest players in the Travel Retail industry with more than 170 boutiques worldwide. LACOSTE reinforce the consumer experience, enhancing channel specific product offering and visual merchandising.
