Lacoste serves up a new boutique at Delhi Airport

Lacoste has announced the opening of a new boutique, located in Terminal 3 of Indira Gandhi International Airport in New Delhi.

Lacoste has opened a 1076 sq ft travel retail store at the world’s 6th largest airport, Delhi’s Indira Gandhi International. Lacoste aims to offer a premium shopping experience to both local and international travellers.

Travel Retail and duty-free shopping is often referred to as the “6th continent”, providing a unique opportunity to connect with consumers and highlight the brand all over the world. Lacoste is today one of the strongest players in the Travel Retail industry with more than 170 boutiques worldwide. Lacoste reinforces the consumer experience, enhancing channel specific product offering and visual merchandising.

Looking to the future, Lacoste says it “continues to leverage the Travel Retail Channel strengthening or expanding in new geographical areas, developing new channels (on-line duty free and cruises) and new ways of connecting with consumers before, during and after their trips.”