LACOSTE has announced the opening of a duty-free boutique in Terminal 4 of Singapore Changi Airport, in LE CLUB CONCEPT EVOLUTION.

With the opening of this 110sqm travel retail boutique in the bustling departure hall of T4 Singapore Changi Airport, Lacoste aims to send travelers off to their next destination in style with an elevated premium shopping experience. Sunil Tuli, Group CEO of King Power remarked, “It is an absolute pleasure to partner with Lacoste again on our second key store opening in two months. With a long-standing partnership, we look forward to delivering more projects across the region together – stay tuned!”

Travel Retail, often referred to as the “6th continent”, offers a unique opportunity to connect with consumers and highlight the brand all over the world. Lacoste is one of the strongest players in the Travel Retail industry with more than 170 boutiques worldwide. Lacoste reinforces the consumer experience, enhancing channel-specific product offerings and visual merchandising with a brand-new store concept launching shortly.

Lacoste continues to leverage the Travel Retail Channel strengthening or expanding in new geographical areas, developing new channels (online duty-free and cruises), and new ways of connecting with consumers before, during, and after their trips.