LACOSTE has announced the opening of a duty-free boutique in Terminal 2E of the Paris Charles De Gaulle International Airport, to introduce the brand’s fully reimagined travel retail store concept.
Located in the vibrant and luxurious departure hall of Terminal 2E, Paris Charles de Gaulle airport, this brand-new Lacoste travel retail boutique extends French-style hospitality to globetrotters who are passionate about fashion and prepares them to reach their next destination in style. The new concept debuted in Paris features a luxury metal façade in the brand’s heritage green with texture emulating the iconic crocodile’s skin. Once inside, the newly designed interior showcases the updated product offering featuring the core collection, travel specifics, and gifting essentials. The space also offers express customisation services which further elevate the customer experience by putting their personalisation needs at the heart of Lacoste’s unparalleled storytelling.
Travel Retail, often referred to as the “6th continent”, offers a unique opportunity to connect with consumers and highlight the brand all over the world. Lacoste is one of the strongest players in the Travel Retail industry with more than 170 boutiques worldwide.
