Lacoste unveils its sun and optical styles of the Spring/Summer 2023 advertising campaign, part of a new collection that epitomizes the perfect balance between sports heritage and urban allure through sophisticated shapes, signature motifs, and material combinations. Young and casual, the advertising styles are crafted in lightweight plant-based resin and enhanced with the Active Line branding on the temples.
L6004S
From the tennis court to the streets, the sunglass style for him perfectly blends the typical features of the Active Line collection: fashion-sport fusion. The model’s urban, rectangular shape is matched with squared temples. The bold Active logo marks brand identity further enhanced by a matching rubber detail on the inner side of the temple tips. The Matte Black color chosen for the advertising campaign is part of a timeless palette that includes Dark Grey and Matte Crystal.
L6002S
Performance meets fashion-forward style in these angled rectangular sunglasses for her. Made of injected plastic, they are part of the Active Line collection and boast a characteristic sport-inspired, casual allure. The temples host the bold Active logo matching the rubber detail on the inner side of the temple tips. Featured in the advertising campaign in Light Grey, it is also available in Transparent Grey, Matte Crystal, or classic Black.
