Two years into their partnership, Lagardère Travel Retail and Inflyter take their collaboration further to digitalize the Duty Free shopping experience for more travellers and provide them with enhanced opportunities to browse and buy items ahead of travelling.
This extended partnership supports Lagardère Travel Retail’s overall digital strategy to diversify digital sales channels and multiply touchpoints to engage customers throughout their journey.
Building on their first successful collaboration at Geneva International Airport, Lagardère Travel Retail and French travel retail technology scale up, Inflyter, are announcing a new milestone in their partnership which now covers eight key European hubs: Geneva, Rome, Nice, Warsaw, London Luton, London City, Luxembourg and Prague. The partnership, initiated in 2021 during the pandemic, has been a way to test new innovative ways to engage customers and it is now entering into a new phase as traffic has returned. Ahead of travelling, customers passing through these airports are now able to browse and buy the full catalogue of Duty Free items in core categories, using the Inflyter ecommerce platform. Through Inflyter’s investment relationship with Collinson, the operator of the original and market leading airport experiences programme, Priority Pass, Lagardère Travel Retail can now reach over 20 million travellers.
Through enhanced design and functionalities, the Inflyter platform offers a fast, convenient and fully digitalized shopping experience to passengers. Travellers can discover, check availability and complete their purchase Duty Free items online before they travel. The online experience matches that presented in-store with travelers able to benefit from the same range of price promotions and special offers. In addition, the range of order collection and delivery methods has expanded to meet passenger expectations and now includes in-store collection, smart locker collection, gate delivery and airport lounge delivery in some locations.
The development of the partnership with Inflyter is an important step towards the realization of Lagardère Travel Retail’s strategic roadmap to create more digital experiences for travelers, to diversify its digital sales channels and to multiply touchpoints to engage customers throughout their journeys. With this partnership, Lagardère Travel Retail also aims to maximize the potential for non-aeronautical revenues for airports, by securing additional sales from passengers who may not usually buy or have less time at the airport, and who prefer to shop online on their way to the airport or before leaving home.
