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Lancôme launches Idôle Aura “for a brave, inspiring and radiant woman.”

Lancôme launches Idôle Aura “for a brave, inspiring and radiant woman.”

Lancôme is set to launch a new edition of its best-selling Idôle fragrance, Lancôme Idôle Aura.

Lancôme has revealed new flanker for one of it’s premium fragrances, Idôle. Presented with a new concept for the thin, smart-phone shaped bottle and with a scent composition of musk, floral and modern chypre accords, designed to leave a “unique mark.”

Lancôme Idôle Aura will be on shelves and counters as an EDP in summer 2021. It follows on from the original Idôle from 2019 and Idôle L’Intense in 2020.

The face of the fragrance and new campaign is American actress Zendaya. The Idôle bottle, as with the original remains only 15 mm thick, it was designed by architect and industrial designer Chafik Gasmi.

 

Lancôme Idôle Aura is made “for a brave, inspiring and radiant woman.”

The rose, as a timeless symbol of Lancôme, appears in this edition through a sweet Grasse rose with accords of salt in the top. Jasmine provides a velvety texture and radiant tones to the composition. The base combines smooth vanilla and musk.

Lancôme Idôle Aura is available as a 25, 50 and 75 ml Eau de Parfum.

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