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Lancome wants you to shake it up

Lancome wants you to shake it up

The new Lancome Juicy Shaker could be a game-changer in the lipstick world – this completely new “shake it” method provides a lipstick with a two-phase formula containing pigments and caring oils, and a unique cushion applicator. Launching Globally from Spring 2016.

There will be 20 shades available and, to help you find just the right shade and depth of colour Lancome Juicy Shaker combines bright, clear colour with adjustable intensity and satin gloss finish with a non-sticky formula. Essentially you will be able to build up your lip colour coverage just like you would with your foundation. So now you can wear your favourite colour all day long…a bit sheer and more natural looking in the morning and bright and vivid in the evening.

The two-phase texture allows in the first phase to give your lips a shiny colour and a comfort feel while the second phase is all about providing a vivid lip shade due to its intense colour pigments with a gloss varnish.

Step 1

The skillful combination of silky oils formula of Lancome Juicy Shaker literally melts on the lips once you start applying the product thanks to its main four ingredients: Peach Seed Oil softens and nourishes the lips, Sweet Almond Oil softens and restores, Cranberry Oil is a mega antioxidant that protects and restores the protective barrier of the skin due to its high content of Omega 3 and 6, Muscat Rose Oil regenerates and soothes the skin.

Step 2

The concentrate pigments in the two-phase formula of the Juicy Shaker range, express an intense colour with a lightweight and comfortable sensation on the lips due to the accurate dosage of the pigments.

Once you start shaking your Lancome Juicy Shaker, the pigments in the texture are uniformly dispersed and hence as an uniform colour once you start applying the product on your lips. If you want a more intense colour with an opaque coverage you just need to repeat the process and shake some more until you reach your desired colour intensity.

Lancome creates its first cushion lip applicator with a surprisingly soft, delicate and velvety feel. Its conical shape was designed to perfectly fit the contour of your lips.

See images below:

Lancome-Juicy-Shaker-Visual

Lancome-Juicy-Shaker-Swatches

Lancome-Juicy-Shaker-Spring-2016

Lancome-Juicy-Shaker-2016

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