Lancôme elevated the travel retail experience to new heights with an innovative takeover of Los Angeles International Airport (LAX).
Leveraging prominent screen placements throughout the airport, the brand achieved 100% traffic penetration, ensuring maximum exposure for their innovative Génifique ultimate skincare animation.
L’Oréal Travel Retail is actively embracing the ongoing beauty revolution, true to its mantra of “seize what is starting”, reshaping beauty experiences throughout the consumer journey. The innovative retail design captivated travelers with this showstopping, tech-forward activation. A giant 3D printed face immediately drew attention, while prominent displays of the new refillable Génifique packaging, including a large dummy bottle and testers, invited passengers to discover Ultimate innovation.
“The Lancôme Génifique podium experience at LAX was designed to create a compelling and personalized customer journey centered around scientific skincare discovery.” said Quentin Blanchard Director of Retail Design. This groundbreaking activation provided busy
passengers with a personalized and innovative way to discover the re-invented power of Génifique.
This groundbreaking activation provided busy passengers with a personalized and innovative way to discover the re-invented power of Génifique.
Born from 27 years of research in repair science, Génifique Ultimate serum offers a dual repair action enriched with our new key ingredient Beta Glucan-CM. It has shown to help repair skin’s moisture barrier and accelerate skin surface renewal. From the first use, this hydrating
formula kicks into action. Users with compromised skin barrier experienced 93% better skin barrier repair in 1 hour.
As travellers face a unique set of skin stressors: dehydration, environmental changes, and the general wear and tear of being on the go. Génifique provides the essential protection your skin needs with travel exclusive format available only in airports [ 100 ml, Duo Serum & full skincare routine].
Passengers were invited to engage with the experience in a dedicated consultation offering the brand most advanced skin analysis service-Skin Screen- in less than 3 minutes. With the support of this unique technology, skincare expert Julieta Chakarova provided bespoke skincare diagnoses encouraging passengers to explore a wider range of products, increasing average basket size to three or more items.
To further enhance the experience and encourage continued brand discovery, participants received a generous gift with purchase (GWP) containing a complete travel-ready skincare routine. For those with time to spare, Lancôme elevated the experience further with
personalized flash facials.
This luxurious touch provided expert guidance and a moment of pampering amidst the hustle and bustle of travel.
“With this animation, we mean to re-invent retailtainment in airports bringing innovative concept putting at the center our customers.” says Loubna Benzakour, Marketing Director of the brand.
This innovative activation demonstrates Lancôme’s commitment to delivering cutting-edge, personalized skincare solutions that cater to the dynamic needs of today’s consumer.
The Génifique ultimate experience at LAX sets a new benchmark in travel retail, offering busy passengers a seamless and effective way to achieve their skincare goals while on the go, concludes Martin Ortiz de Rozas, Brand General Manager.
With this approach, L’Oréal Travel Retail will craft unparalleled experiences for travelers, journeys within a journey, through personalized beauty, stunning emotional connections with travellers that foster lasting engagement, capturing the future of travel retail.
