Lancôme pioneers the future of skincare with a revolution in repair science and harnessing innovative AI solutions to set new standards in skincare and beauty innovation.
Lancôme unveils the largest activation ever at Singapore Changi Airport Terminal 1 Central Piazza in departure transit with the launch of the worldwide exclusive Changi 1st: Génifique Ultimate Travellers’ Repair Clinic. As part of the best-in-class tripartite partnership with The Shilla Duty Free Singapore and Changi Airport Group, Lancôme invites travellers to be the first in Asia to step into the future of revolutionary skincare repair science with the new Génifique Ultimate serum. This marks a series of groundbreaking milestones for Lancôme Travel Retail Asia Pacific. The brand is proud to unveil its first-ever AI travel beauty consultant— Génifique AI—a revolutionary step in personalized beauty. And the brand does not stop here.
Lancôme becomes the first commercial brand to transform the Jewel Changi Airport skytrain, alongside a pillar wrap at Terminal 1 Central Piazza, creating an immersive and unforgettable travel experience. Lancôme further redefines how travellers engage with luxury offline and online experiences through an exclusive WeChat mini
A TECH-FORWARD HAVEN: WHERE SKINCARE MEETS THE BEST IN INNOVATION
Reinventing the consumer experience of today, Lancôme’s commitment to innovation is evident at every touchpoint of the clinic, which offers a retailtainment experience unlike any other.
Elevate Your Skincare Routine With Personalized Beauty Tech Services
When travellers first enter the repair clinic, they are greeted by a futuristic LED hologram display of Génifique Ultimate. There, they go beyond the bottle and get an up-close-and-personal, microscopic view of Beta Glucan, the star ingredient behind the serum’s breakthrough formulation that accelerates skin repair.
As part of the repair discovery journey, travellers will be able to dive deep and discover Lancôme’s ingredient story through an interactive, motion-censored RFID display screen. They can learn about the full suite of Génifique franchise just by placing the products on the interactive screen.
Before travellers depart for their travel destination, they can enjoy complimentary skin services through Lancôme’s authority in Beauty Tech, depending on the amount of time they have in the airport. For those who are rushing for their flights, they can receive a quick personalized skin analysis with the Lancôme Skin Screen, available for the first time in Travel Retail Southeast Asia.
The Lancôme Skin Screen advanced technology will be able to decode areas of your skin that requires repair through the new Skin Quality repair filter. For travellers who have more time to spare, they can experience the prowess of the new Génifique Ultimate serum through the brand’s complimentary Pro Radiance Booster service, a 10-minute facial that accelerate the serum’s efficacy on skin, enabling travellers to achieve visibly younger-looking and radiant skin.
The Future Of Lancôme: Génifique AI
At the core of the Travellers’ Ultimate Repair Clinic is Lancôme Travel Retail APAC’s first AI travel beauty consultant – Génifique AI, a revolutionary travel beauty consultant that blends advanced AI with a captivating human touch. Through an engaging conversation, in either English or Chinese language, Génifique AI analyses travel plans and identifies potential skin concerns, providing travellers with the most intelligent and tailored skincare recommendations.
Unlock Beauty From Within With Ultimate Repair Shots
Lastly, repair goes beyond skin deep. Mirroring the efficacy of Génifique Ultimate, guests can enjoy the benefits of repair from within through a complimentary repair shot filled with nutrients and antioxidants. As they depart from the repair clinic and head off to their next destination, they can also receive a personalised, futuristic luggage tag unique to Changi Airport, available with every purchase.
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TAKING GRANDEUR TO THE NEXT LEVEL AT CHANGI AIRPORT
The pioneering spirit of Lancôme goes above and beyond in this largest activation at Changi Airport. For the first time, travellers will be immersed in Lancôme’s New Génifique Ultimate serum throughout their entire travel journey at Changi Airport.
Before travellers embark on their next journey, they can feast their eyes on the iconic Skytrain tunnelling through Jewel Changi Airport with the massive Jewel Rain Vortex in the background, which attracts millions of visitors yearly. In a bold move, Lancôme is the first commercial brand to take over the skytrain that captures the travellers’ heart and cameras.
When travellers embark on their journey and they enter the immigration gantries, they are immediately greeted by the unexpected, never-done-before pillar wraps, transforming the Terminal 1 Central Piazza into a blue oasis.
An iconic feat at one of the world’s best airport, Lancôme sets a new precedent by becoming the first brand to implement these two grandiose takeovers – further cementing Lancôme’s presence.
This underscores the brand’s commitment to pushing boundaries in travel retail, not only enhancing the visibility of Lancôme’s leadership in science and innovation, but also transforming the airport environment, creating an immersive experience for travellers throughout their entire journey.
PIONEERING A SEAMLESS OFFLINE TO ONLINE ECOSYSTEM IN TRAVEL RETAIL
Complementing Lancôme’s hyper-focused targeting efforts through extensive partnerships and collaborations, an integrated offline and online consumer ecosystem enables top-of-mind recall of Génifique Ultimate amongst travellers in Singapore and beyond.
Steering the online ecosystem, Lancôme becomes the first premium brand to launch the WeChat mini program on iShopChangi, further cementing the progressiveness of brand partnerships. Users of the platform will be the first to sample the new Génifique Ultimate serum, aimed to drive conversion towards the brand. With a conversion-obsession mindset, Lancôme has also created curated ultimate discovery sets to surprise and delight consumers. Seizing every opportunity, this collaboration allows inbound travellers to purchase the serum as soon as they arrive in Singapore and experience the power of repair for themselves during their stay.
The journey continues – Lancôme targets confirmed travellers from Singapore Airlines and Scoot through an innovative paid media campaign on Meta and Google Network in an industry-first collaboration with The Shilla Duty Free Singapore.
It doesn’t stop here. The brand is also the first to execute a 9-grid takeover on The Shilla Duty Free Singapore’s social media, alongside a massive takeover on iShopChangi and Changi Airport Group’s website.
Building on the momentum offline, The Changi Airport Group recently launched their most prestigious and exclusive tier: the Changi Reward’s Monarch-tier clientele. At the core of Lancôme’s mission is its commitment to engaging new customers and deepening loyalty among existing ones. Lancôme further adds a touch of prestige by being the first brand to push the boundaries of VIP experiences with Changi’s Monarch-tier clientele, offering 100 curated clients to be the first in Asia to try the Génifique Ultimate serum. Other touchpoints and offerings include a luxurious and personalized one-on-one private session.
The ecosystem comes full circle. Lancôme declares itself as the authority figure of skincare science through impactful and insightful sharing sessions by leveraging the expertise of top medical aesthetician to host the brand’s first expert demo live show.
With that, Lancôme welcomes travellers to the future of travel retail and the future of skincare.
Welcome to Lancôme.
Jesus Abia, Managing Director of L’Oreal Travel Retail Asia Pacific says “At L’Oreal Travel Retail Asia Pacific, we are proud to invite you to experience this new Génifique Ultimate serum – the biggest renovation of our biggest icon in beauty industry. Our commitment to pushing the boundaries is in both innovative skincare technology, as it is about creating immersive and transformative experiences that resonate with today’s travellers. By launching the Génifique Ultimate Travellers’ Repair Clinic at Changi Airport, we are redefining what is possible in global travel retail, demonstrating that Asia Pacific is at the forefront of merging advanced science with luxury and personalized service.”
“At Lancôme Travel Retail Asia Pacific, the many ‘firsts’ in this Génifique Ultimate activation is only made possible by the strong tripartite partnership between Lancôme Travel Retail Asia Pacific, Changi Airport Group and The Shilla Duty Free Singapore. By combining Lancôme’s expertise in advanced skincare, Changi Airport’s commitment to enhancing the passenger journey, and The Shilla Duty Free’s dedication to exceptional retail, we have created a truly groundbreaking activation that sets a new standard for travel retail. Redefining our consumers’ travel experience with innovation, expertise and immersion – pre, during & post trip!” says Linda Wang, General Manager of Lancôme Travel Retail Asia Pacific.
“We are delighted to partner with Lancôme and Changi Airport Group to introduce the Génifique Ultimate Travellers’ Repair Clinic. This collaboration allows us to create unforgettable experiences that seamlessly blends retail and beauty, offering travellers a unique opportunity to indulge in cutting-edge skincare while on the go. At The Shilla Duty Free Singapore, we are committed to enhancing the shopping journey by bringing world-class brands and innovative concepts to our customers. This clinic is a perfect embodiment of that mission, providing an immersive and luxurious experience that will leave a lasting impression on every traveller.”added Jeff Lee, Managing Director of The Shilla Duty Free Singapore.
Chandra Mahtani, Changi Airport Group’s Head of Airside Concessions, said, “This activation presents a unique opportunity for Changi Airport’s travellers to not only be one of the first in the world to purchase the new Génifique Ultimate serum, but also enjoy a moment of reprieve and pampering experience at the innovative Travellers’ Ultimate Repair Clinic before their travel journey. We are also proud to offer our iShopChangi customers on the WeChat mini program and Changi Rewards Monarch members exclusive priority access to Lancôme’s latest product.”
The launch ceremony of the Changi 1st Génifique Ultimate Travellers’ Repair Clinic was graced by major local media publishers and influencers, including Mediacorp Artistes, Rebecca Lim, Hong Ling and Ayden Sng, Mediacorp Personalities, Sonia Chew and Azura Goh, Singer Songwriter Benjamin Kheng and Actress Ferlyn G on the 9th of September and is open at Singapore Changi Airport Terminal 1 Central Piazza from now to 15th October 2024.
