Lancôme has partnered with DFS to open a stunning new beauty destination at LAX’s Tom Bradley International Terminal (TBIT) on June 1st, 2024, offering a luxurious haven for travellers seeking elevated beauty experiences. The new store design, inspired by Lancôme’s innovative “Rose Agora” concept, invites travellers on a seamless customer journey through an engaging and opulent environment.
“Our new Lancôme Rose Agora look, now live from east to west, invites travellers on a discovery journey into our 3 categories, presenting an uplifted beauty routine proven by science and powered by beauty tech. With a personalized service that greets all to our positive stories and emotions”, says Martin Ortiz de Rosas, Brand General Manager for Travel Retail Americas.
The Rose Agora design, a celebration of the brand’s iconic rose, blends elegance and modernity. Digital screens showcase Lancôme’s latest campaigns, newest products, and hero offerings, captivating travellers as they pass by. This immersive retail experience continues in-store, where cutting-edge technology meets Lancôme’s commitment to personalized service.
“We are delighted to partner with Lancôme to present this reimagined counter at DFS, Los Angeles International Airport,” said Quentin Chan, General Manager, DFS Los Angeles International Airport. “The enhanced space offers our discerning customers an elevated, interactive experience to explore Lancôme’s extensive array of luxury beauty offerings. This aligns perfectly with our ongoing mission as the world’s leading luxury travel retailer to create unforgettable retail moments for our customers at every point of their journey.”
Understanding the needs of busy travellers, the store is designed with both efficiency and indulgence in mind. Dedicated areas showcase travel-exclusive products and quick pick-up items for those on a tight schedule. Conversely, travellers with more me to explore will discover inviting spaces for leisurely browsing and personalized consultations.
Lancôme recognizes that finding the perfect foundation shade is essential. The store’s Shade Finder technology takes the guesswork out of the process. This advanced tool analyzes skin tone and recommends the ideal shade match from Lancôme’s extensive foundation range, ensuring a flawless look for every traveller.
Curious travellers are encouraged to discover Lancôme’s world of beauty through thoughtfully curated, self-shoppable displays. Further beckoning exploration, a central gondola invites guests to discover Lancôme’s latest fragrance and skincare innovations. This inviting centerpiece embodies the brand’s commitment to sustainability, crafted with 100% eco-designed materials, incorporating 50% recycled plastic, while elevating the experience with an air of luxurious sophistication.
