Since its launch in 2009, Lancôme Advanced Génifique has led the way in cutting-edge innovation and pioneering science, to deliver skincare like no other.

Across the world, millions of women have turned to Advanced Génifique serum for its breakthrough formulation – a product born of more than 197 formulation trials , that has been tested on 4,000 women. Renowned for its efficacy and ability to activate 10 signs of youth, it has received over 170 awards, 10,000 5-star reviews and 97% of women who use it would recommend it to others. It is no wonder then, that 25 million bottles have been sold worldwide – and that a serum is purchased every six seconds.

A decade later, in its 10th anniversary year, the remarkable story continues with a new vision of skin biology – and a new paradigm for skin health and appearance. As the culmination of 15 years’ worth of research into the skin microbiome, this vision is new Advanced Génifique serum. It raises the bar for the global skincare industry, acting on the microbiome and delivering outstanding proven results for younger-looking skin.

Just as the original serum has stood the test of time to become a true beauty icon of the past decade, so too the new and updated version promises to become timeless – beloved by women everywhere around the world.

Discover your skin’s inner strength with new Lancôme Advanced Génifique serum. Enriched with 7 pre- and probiotic fractions, it acts on the microbiome. Now, skin recovers faster, feels stronger and looks visibly younger.

“We know that microbiome science is a promising new field of research, that has the potential to offer endless possibilities in terms of our overall health and skincare. That’s why we are very proud to launch new Advanced Génifique, which harnesses microbiome science and the research conducted by our own teams, in collaboration with the world’s leading scientific experts.” – Françoise Lehmann, Global Brand President Lancôme International

The new Advanced Génifique will be available in duty-free from the end of August.