For the landmark 90th anniversaries of Lancôme and Monopoly, L’Oréal travel retail unveils the most coveted travel gift: a limited-edition collaboration, exclusively for travellers.

L’Oréal TRAVEL RETAIL aim to create unique and unforgettable experiences. The evolving retail landscape, driven by technology and omnichannel experiences, requires brands to constantly innovate and L’Oréal is at the forefront of this revolution to engage travellers and drive desire. They are revolutionizing the Travel Retail experience by creating “shopper-tainment” destinations for travellers, especially with 47% of travellers actively seeking immersive experiences and create memorable experiences.

A GAME-CHANGING & UNEXPECTED COLLABORATION FOR TRAVEL GIFTING OFFER

2025 marks the 90th anniversary of both Lancôme and MONOPOLY.

To celebrate, the two leading brands in their respective industry came together to craft the Limited MONOPOLY: Lancôme 90th Anniversary Edition gift set, incorporating travel-centric elements, complete with key airports features and travel themed tokens. Only 10,000 units are created, offered specially for Lancôme Absolue VIP consumers within Asia Pacific.

As the 1st ever* cross category collaboration for beauty brands in travel retail, it redefines the premium gifting experience with an elevated collectable MONOPOLY game set. Lancôme Absolue VIP consumers can receive it upon purchasing a specified amount – including the new Absolue Longevity The Soft Cream – at the Top 25 Lancôme Travel Retail APAC counters.

TAILORED YET FUTURISTIC EXPERIENCE FOR TRAVELLERS

Lancome Absolue celebrates 90th anniversary with the next cutting-edge frontier in skincare – Longevity. Discover the new Absolue Longevity The Soft Cream, powered by Absolue PDRN™, the 1st topical PDRN inspired by the most buzzing biomedical procedure.

Riding on the Osaka World Expo opening and cherry blossom travel peak in April, Lancôme Absolue begins its Longevity invasion with the worldwide exclusive Absolue Longevity Travel Clinic pop-up in Kansai Airport, Osaka.

Step into the future of beauty with a new golden era at Kansai Airport Terminal 1 Departure right by the entrance of KIX Duty Free Store. Travellers are welcomed to have a sensorial discovery hand massage inside the pop up to experience the revolutionary new Soft Cream while nourishing the hands against dryness, a common painpoint for travellers.

NEXT LEVEL DESIRABILITY WITH OSAKA-LIMITED EDITION GIFTING

With the aim to provide best gifts from Osaka, all departure travelers are first hooked by a luxurious postcard with 3 unique Lancôme x Osaka designs. Inspired by the well-known unique Japanese stamp rally culture, 2 exclusively designed stamps could be found at Lancôme counter to drive traffic in for conversion.

Luxury key charm sets and modernized Mizuhiki gift wrapping are also offered exclusively at the Kansai Absolue Longevity Travel Clinic. Bringing the art of gifting to a new height with truly elevated cultural relevancy.

Notes
*MONOPOLY is available at Key 25 doors of Lancôme Travel Retail store with the new Absolue Longevity The Soft Cream included in the purchase.
*1st ever collaboration seen within L’Oréal Groupe.