Laphroaig announces two new expressions exclusively for duty-free

Laphroaig will expand its portfolio of Islay whiskies in 2017 with two exclusive new releases for the duty-free and travel retail market – Four Oak, available now and The 1815 Legacy Edition, available from April 2017.

A heavily peated single malt, Laphroaig has been dividing opinions for over 200 years and both new expressions demonstrate Beam Suntory’s dedication to the distillery’s long tradition of whiskymaking.

Michael Cockram, Global Marketing Director, Travel Retail at Beam Suntory, comments: “Peated Malts are having their moment in the spotlight, currently leading growth globally in the total malt category. This growth is being driven by European and GTR powerhouse markets, where there is a preference for quality products and heritage cues. We are launching these two exceptional new products exclusively in global travel retail to meet this demand; Laphroaig is a brand with a rich history and both releases appeal to consumers’ desire for a compelling story.”

FOUR OAK: A FUSION OF FAVOURS
Aged in four different hand-selected casks; ex-bourbon barrels, quarter casks, virgin American oak barrels and European oak hogsheads, vigilance and craftsmanship hold the key to this complex Islay malt. Bright golden in colour, Laphroaig Four Oak has aromas of peat smoke with stewed fruit and warm, toasted vanilla. With hints of sandalwood, pine, fir and willow, experience oak embers and seaweed with smooth buttercream on the palette and a salted liquorice and peaty finish.

THE 1815 LEGACY EDITION: TWO CENTURIES OF PEAT-SMOKED RICHNESS
For two centuries, Laphroaig master craftsmen have worked to shape the most richly flavoured of all Scotch whiskies. This exceptional edition was created by current Laphroaig Distillery Manager, John Campbell, to honour those who have gone before him. Left to rest in first-fill, ex-bourbon barrels before further maturing in large, new European oak hogsheads maturation occurs slowly, resulting in a whisky of great depth.

Deep sunset orange in colour, with aromas of burnt apricot and raisin, Laphroaig The 1815 Legacy Edition combines the signature peat smoke of Laphroaig with soft oak and notes of rich caramelised dark fruit and a dried fruit, nut, peat and oiled-wood finish.