Puig has partnered with Extime Duty Free Paris and Lagardère Travel Retail to open a long-term pop-up boutique space for niche fragrance brand L’Artisan Parfumeur at Paris Charles de Gaulle (CDG) Airport Terminal 2F. The 27sq m space is the first of its kind pop-up in Travel Retail West for L’Artisan Parfumeur, underscoring Puig’s commitment to be a key player in the global niche fragrance sector.
Inspired by the tagline ‘celebrating craftsmanship à la française’, the pop-up offers a full brand experience, immersing travellers in L’Artisan Parfumeur’s French heritage and savoir-faire of fragrances through a number of engaging storytelling features.
The boutique space highlights several of the brand’s bestselling lines, including the Soleil de Provence fragrance. An homage to the mimosa, Soleil de Provence asserts itself as a warm smile with a sparkling freshness and features notes of lemon, benzoin, mimosa and ylang ylang.
In keeping with L’Artisan Parfumeur’s artisanal values, visitors to the pop-up will receive an elevated and personalised service, including engraving and personalisation options. Customers have the opportunity to get perfume bottles engraved with a custom message in addition to getting a leather tag gift-with-purchase or leather coffrets that are available to purchase embossed with initials. The experience is completed with the brand’s gift wrapping ceremony during which products are delicately wrapped and adorned with dried flowers, a leather cord, and wax seal – the craftsman’s stamp of authenticity.
L’Artisan Parfumeur’s debut digital campaign
To create a seamless omnichannel journey and ensure passengers travelling through Paris Charles de Gaulle are aware of the pop-up, L’Artisan Parfumeur has launched its first-ever digital campaign focused on capturing the hearts of travellers.
The campaign aims to reach international travellers before and during their trips to the airport, via Instagram and Facebook, as well as display advertising, inviting them to discover the pop-up. Additionally, influencers will be sharing their L’Artisan Parfumeur fragrance experience live from the pop-up. All elements of the pop-up space will be showcased, including a special tea tasting relating to fragrance notes, fragrance discovery, bottle engraving and the gifting experience.
L’Artisan Parfumeur’s brand essence
L’Artisan Parfumeur’s classic fragrances remain unchanged throughout its 40-year history. A true mark of confidence in its alchemy, the perfumes are as modern today as they ever were. Made with passion and artisanal finesse to symbolise a different olfactory journey, each fragrance carries with it creative freedom and artistic flair: the hallmark of its master perfumer.
L’Artisan Parfumeur’s fragrances are intended for connoisseurs of fine fragrance, admirers of nature and epicureans of French finesse. The brand has collaborated with more than 26 perfumers – allowing them to experiment and depict with complete freedom their own interpretation of nature. Each fragrance embodies their boldness and artistic vision. Inherited from Founder Jean Laporte’s spirit, L’Artisan Parfumeur pays tribute to the rigour and quality of craftsmanship. An ode to nature, the brand meticulously reinvents precious ingredients.
Kaatje Noens, Puig Executive VP Global Travel Retail, said: “The long-term pop-up at one of Europe’s busiest airports, and the home city of the brand, marks an exciting step in L’Artisan Parfumeur’s global development. Together with Lagardère Travel Retail, we are committed to growing the niche fragrance category in the long term and invite travellers to discover L’Artisan Parfumeur’s artisanal values in our elegant boutique.”
