Le Coq Sportif is launching a range of fragrances. The brand, owned by the Airesis Group, has signed a license agreement with Extend Beauty, a French family-owned SME founded in 1992 which develops, manufactures and distributes fragrances.
The alliance with Le Coq Sportif is the group’s very first license deal. Until now it exclusively developed its own olfactory brands Princesse Marina de Bourbon and Marie Antoinette.
“This is the start of a new adventure with a product that is particularly close to my heart. Like textiles, perfume is an important part of our self-confidence. A beautiful fabric, a beautiful colour, a scent that reflects who we are, none of these will change our lives, but they will make us feel better,” explains Marc-Henri Beausire, general manager of Le Coq Sportif.
Antoine de Pracomtal, president of Extend Beauty, explains: “Le Coq Sportif is an integral part of the history of French and world sport, and a modern, committed brand (…) The development of this range was therefore a natural move, and we are working closely with the Le Coq Sportif team, as well as with some of Le Coq Sportif athletes, to come up with an innovative fragrance offering.”
This new range of fragrances will launch in spring 2024 in selective retailers. The line is developed with Robertet teams, specialists in natural raw materials. Le Coq Sportif is an official supplier for France at the Paris 2024 Olympic and Paralympic Games, which will take place in July next year.