Italian winery and distillery Bottega (producers of the iconic prosecco Bottega Gold) and LINDT & SPRÜNGLI Duty Free (producers of finest and premium LINDT SWISS MASTERPIECES Pralines) have launched a new collaborative partnership to promote the joint sales of their bestselling products in the duty-free sector.
The award-winning companies, who have been experts in chocolate and wine making for centuries, will be offering customers an impressive premium product featuring a 75cl bottle of Bottega Gold and LINDT SWISS MASTERPIECES Pralines in decorative golden boxes, which will be exclusive to the travel retail market. Both products are presented in striking gold packaging, making them ideal for the gifting market.
This new promotion called “Perfect Match” follows the successful collaboration between the two companies that offered Dubai Duty Free customers a bottle of Bottega Amarone della Valpolicella paired with LINDT Excellence chocolate bars in October 2016 exclusively at Dubai Duty Free.
The partnership will be featured across a range of duty free and travel retail outlets worldwide and retailers will get their first look at the partnership at TFWA World Exhibition & Conference in Cannes during October. For this promotion the two brands developed a dedicated display solution to put the spotlight on this striking initiative – displays and more support material will be available for travel retail outlets in 2018.
Sandro Bottega, owner and managing director at Bottega, said: “The synergistic union between the best chocolate in the world and our sparkling wines is a “perfect match”, on both the taste side, and the commercial aspect. Bottega and Lindt are both premium brands and innovation leaders in travel retail, with long tradition and great consumer understanding, whose products celebrate pure indulgence and stand for both luxury and the promise of the highest quality.
Peter Zehnder, head of the LINDT & SPRÜNGLI global duty free division, also commented on the partnership: “We are delighted to be pairing these excellent products in another premium partnership. The partnership will take gifting to the next level, strengthening and emotionalising the confectionery and liquor categories. The aim of the partnership is to boost non-promotional sales and help increase average transaction value across duty free outlets globally.
“Our SWISS MASTERPIECES Pralines are an excellent example of the artistry and craftsmanship that is deeply rooted in the creations of LINDT & SPRÜNGLI. Paired with the wonderful Bottega Gold we feel we have created an exquisite combination, which will delight customers across the world.”
Copyright The Duty Free Hunter 2019