Continuing to enchant the world with chocolate, Lindt introduces new Dubai Style Chocolate formats designed for every occasion: on-the-go or to-gift.
Lindt & Sprüngli is celebrating the continued worldwide success of award-winning Lindt Dubai Style Chocolate, a product that has become one of travel retail’s most recognisable and best-selling icons. Honoured with both Food & Confectionery Product of the Year and Best Confectionery & Food Product at this year’s Frontier and Travel Retail Awards in Cannes, the SKU has captivated travellers globally, establishing itself as a long-term growth driver for the confectionery category through new format launches.
From Local Sensation to Global Favourite
When Lindt Dubai Style Chocolate first appeared on shelves, it introduced travellers to a distinctive new flavour combination: Lindt milk chocolate blended with pistachio paste, crispy kadayif, and almond brittle. The debut at Zurich Airport was an instant success, with the first batch selling out in just 15 minutes, despite a one-per-person purchase limit.
As of November 2025, the product is available in over 100 airports worldwide, with sales surpassing 2.2 million tablets since launch. It has become Lindt GTR’s number-one SKU, demonstrating how a single product can both delight consumers and drive sustained growth.
Driving Category Growth and New Shopper Engagement
The recipe for Lindt Dubai Style Chocolate aligns perfectly with global trends of super-indulgence, taste, and texture discovery, appealing especially to younger travellers seeking products that deliver sensory richness with a sense of discovery. Its balance of familiarity and novelty has attracted new shoppers to the confectionery category while reinforcing Lindt’s connection with a diverse, globally minded consumer base.
Beyond its strong performance, the SKU benefits from premium packaging and consistent merchandising across key travel retail locations, ensuring standout visibility and a cohesive brand presence in diverse airport environments.
Expanding the Experience: New Formats and Gifting Moments
From on-the-go indulgence to elegant gifting, Lindt expands the Dubai Style Chocolate experience with new Countline and Pralines formats crafted to delight every traveller.
Building on this runaway success, Lindt has transformed Dubai Style Chocolate from a single hero product into a growing brand platform within its global travel retail portfolio. Two new formats launched in September and October 2025 extend its reach across travel occasions:
1. Lindt Dubai Style Chocolate Countline (40g) – bringing the irresistible pistachio-kadayif flavour to on-the-go snacking
2. Lindt Dubai Style Chocolate Pralines (90g) – an elegant assortment perfect for travellers seeking a premium souvenir or gift
Together, these novelties expand Lindt’s footprint across multiple purchase moments – from quick self-treats to thoughtful souvenirs – and reinforce Lindt’s mission to “enchant the world with chocolate.”
Riding the Wave of “Pistachio Mania”
Embracing the global love for pistachio, Lindt extends the Dubai Style story with a Limited Edition Pistachio Range – a luxurious yet approachable celebration of the flavour travellers can’t get enough of.
The rise of Dubai Style Chocolate has also amplified a global appetite for pistachio flavours, sparking what Lindt playfully calls “Pistachio Mania.” To meet this growing demand, Lindt has introduced a complementary Limited Edition Pistachio Range, featuring:
• LINDOR Assorted with Pistachio (400 g)
• Napolitains Assorted with Pistachio (500 g)
• Maxi Plaisir Milk Almond Pistachio (150 g)
Each SKU celebrates pistachio as both an ingredient and an inspiration – luxurious yet approachable, distinctive yet universally loved. Together with Dubai Style Chocolate, the range positions pistachio as a defining signature within Lindt’s travel retail universe, ensuring the flavour continues to delight travellers across price points and consumption occasions.
Global Visibility Through Immersive Activations
Global visibility in action: from a three-month Mega Event space in Bogotá (left) to record-breaking sales at Buenos Aires Ezeiza Airport (right), Lindt Dubai Style Chocolate continues to capture travellers’ attention across the world’s busiest hubs.
The growing visibility of Lindt Dubai Style Chocolate reflects its status as a traveller favourite. Recent high-impact activations have brought the brand to life across key hubs including Paris Charles de Gaulle, Vienna (featuring a large-format digital screen), Palma de Mallorca, Taipei Songshan, and Bogotá, where a three-month Mega Event space drove exceptional visibility and trial. At Buenos Aires Ezeiza Airport,
sales exceeded 2,000 pieces per day during activation periods, underscoring both traveller demand and retail partner enthusiasm.
This sought-after product, combined with strong and eye-catching in-store executions, has allowed Lindt to captivate shoppers and encourage them to re-engage with the category. Such set-ups enable broader store penetration, addressing one of the industry’s biggest challenges – keeping travellers inspired to explore the confectionery aisle.
Peter Zehnder, Head of Global Travel Retail, Lindt & Sprüngli commented: “Lindt Dubai Style Chocolate represents everything we strive for in travel retail: craftsmanship, innovation, and emotional connection. Its success has shown how an inspired flavour idea can become a true global favourite, driving category growth while creating joyful moments for travellers everywhere. We’re proud to see how it continues to open new doors, from expanded formats to exciting activations, as part of our ongoing mission to enchant the world with chocolate.”
