Lindt & Sprüngli has teamed up with global travel experience player Avolta, to launch a new Salted Caramel special edition range which is exclusively available at the retailer’s airport locations worldwide for a limited time.
This latest launch strengthens Lindt and Avolta’s longstanding history of unique and exclusive collaborations, which started in 2017 and remain an important pillar of the partnership. The most recent exclusive product launch from Lindt and Avolta was Lindt Stracciatella in 2022/2023.
The exquisite Salted Caramel flavour range comprises three products: LINDOR Tube 387g, 500g carrier box of individually wrapped assorted Napolitains, and a Gold Bar 300g, all presented in an eye-catching blue design. The Salted Caramel line is currently being highlighted in special activations and high-profile promotion spaces at some of Avolta’s key locations worldwide, including London Heathrow and Zurich Airport.
Salted Caramel is the second biggest mono-flavour after Milk for LINDOR globally and results thus far have demonstrated the strong commercial appeal of the range. Between January to March 2024, Salted Caramel Napolitains was the best-selling SKU at Avolta stores in the UK, Spain, Italy and Greece, meanwhile the rest of the Salted Caramel range was among the top ten Lindt SKUs shortly after launching in December 2023.
Philippe Moryl, Global Head for the Confectionery category at Avolta comments, “We have been actively advocating for many years the need to bring products to the travel retail sales channel, that truly differentiate our retail offer from that of the domestic markets. Peter and Lindt’s team were the first brand in 2017 to come with an exclusive assortment, leading the way for other brand partners in this category. With the Salted Caramel 2024 edition Lindt demonstrates its commitment to remain at the forefront of exclusive assortment launches. We are thrilled to offer this delicate and delicious flavour to our customers around the world. Thank you Peter and the Lindt team for your contribution to making travellers happier!”
Peter Zehnder, Head of Lindt & Sprüngli Global Travel Retail commented: “Salted Caramel perfectly aligns with our premium positioning, and the introduction of this special edition range further underlines our flourishing partnership with Avolta which continues to go from strength to strength. Salted caramel is a highly popular flavour that appeals to many different consumer groups in travel retail and we’re extremely encouraged by initial results as we continue to make positive strides towards our vision of adding confectionery to every basket.”
