Lindt & Sprüngli shone the spotlight on its gifting credentials at this year’s TFWA World Exhibition in Cannes earlier this month, where it highlighted its latest novelties.
The brand presented several new product innovations at Cannes, which have all been developed based on insights from Lindt’s extensive POLARIS research and are aimed at specific opportunities identified in its Category Vision.
LINDOR Tube Flavour Edition 400g
Lindt’s legacy continues with the introduction of the LINDOR Tube Flavour Edition 400g. Expected to debut in Q4 2023, the GTR exclusive flavour assortment will be a permanent addition to the LINDOR portfolio as a gesture of appreciation that transcends occasions. With a delectable array of four flavours, including LINDOR’s newest flavour double chocolate and milk & white, the LINDOR Tube Flavour Edition appeals to a broad audience and serves as an homage to moments shared.
Captain Cocoa & Captain Skyla 250g
Prepare to embark on a whimsical journey with Captain Cocoa & Captain Skyla 250g, the playful travel-themed spin on Lindt’s renowned NAPOLITAINS. Anticipated to launch on shelf in Q2 2024, Captain Cocoa & Captain Skyla 250g mark Lindt’s foray into gifting for the whole family – a consumer segment that constitutes 42% of all gifting recipients, according to the POLARIS study. With two dedicated carrier boxes and a bag that supports the existing carrier boxes, the mono-flavoured milk NAPOLITAINS are wrapped in four different travel-themed wrappers that feature the pilot mascots Captains Cocoa and Skyla. Embodying fun, quality and premium gifting, these nut allergen-free delights are single-wrapped mini tablets, perfect for portion-controlled indulgence.
NAPOLITAINS Destination Sleeves
Lindt’s dedication to enhancing travel experiences extends to the NAPOLITAINS Destination Sleeves, set to launch at the end of this year. According to the POLARIS study, 21% of shoppers are looking for gifts as a souvenir and 17% remind them of home. The best-selling NAPOLITAINS Carrier Box 500g receives a ‘sense of place’ touch through these distinctive sleeves. Featuring iconic destinations including the UK, France, Germany and Italy, the sleeves allow these treats to serve as souvenirs from travel destinations. Crafted from high-quality cardboard, the modern sleeve design boasts a transparent window on the side, featuring the diversity of flavours within.
Destination Sleeves Swiss Masterpieces 143g
Lindt presents the Destination Sleeves Swiss Masterpieces 143g. Expected to be unveiled in H2 2024, the premium praline assortment will be wrapped in ‘sense of place’ destination sleeves, featuring iconic locales. With intricate illustrations of Switzerland’s majestic mountains, Dubai’s iconic skyline, and Hong Kong’s captivating harbour, these souvenirs are crafted from high quality cardboard and are designed to capture the essence of unforgettable journeys.