Starring actor and writer Eva Victor, the LOEWE Perfumes 2025 campaign explores quiet sensuality, unexpected contrasts, and the natural beauty of botanical ingredients.
LOEWE Perfumes introduces three expressive, artisan-crafted fragrances from the new LOEWE Crafted Collection — LOEWE Roasted Vanilla, LOEWE Bittersweet Oud, and LOEWE Iris Root, each reimagines an iconic perfumery note through the House’s singular creative lens.
Harping on the fragrance house’s elevated vision, the new collection is said to celebrate singular scent notes by blending them with the finest ingredients and packaging them in artisanal, handblown glass bottles.
In honor of the launch, the brand called upon Sorry, Baby star Eva Victor to be the face of collection — which also serves as the first campaign under LOEWE’s new creative directors, Jack McCollough and Lazaro Hernandez. Photographed by Tim Elkaim, the visual campaign bridges LOEWE Perfumes’ signature ethos of nature and scent.
LOEWE Roasted Vanilla
LOEWE Roasted Vanilla is part of the LOEWE Crafted Collection: Sensual and addictive, Roasted Vanilla reveals the alluring complexity of vanilla, whose warmth and creaminess are deepened and grounded by oakwood.
Its woody intensity, infused with cognac’s roundness, adds a touch of juiciness to the composition. Pink pepper introduces a contrasting spicy note, adding boldness to this enveloping, transformative fragrance.
Inspired by the imperfect and organic beauty of traditional handblown glass, the LOEWE Crafted collection arrives in sculptural glass flasks featuring myriad bubbles, topped by a tactile granite cap, together celebrating the collection’s innate artistry. LOEWE Roasted Vanilla is defined by its vibrant, green-tinged shade of yellow.
LOEWE Iris Root
LOEWE Iris Root is part of the LOEWE Crafted Collection: Powdery and nuanced, Iris Root explores the hidden beauty of the iris rhizome, known for its creamy smoothness and poised elegance.
Angelica seed brings a soft herbality, while Timut pepper, with its citrusy, grapefruit-like accord, introduces a sparkling lift that echoes the blooming freshness of the iris. The result is a composition of texture and contrast: creamy yet unexpectedly vibrant.
Inspired by the imperfect and organic beauty of traditional handblown glass, the LOEWE Crafted collection arrives in sculptural glass flasks featuring myriad bubbles, topped by a tactile granite cap, together celebrating the collection’s innate artistry. LOEWE Iris Root is defined by its transparent hue.
LOEWE Bittersweet Oud
LOEWE Bittersweet Oud is part of the LOEWE Crafted Collection: Opulent and enigmatic, Bittersweet Oud explores the mystical richness of oud, amplifying its resinous, woody depth through a vibrant interplay of contrasts.
Zesty bitter orange offers a vivid counterpoint through a burst of citrus freshness, while sandalwood brings warmth and creamy softness to the composition. The result is an explosive balance of earthy intensity and unexpected freshness.
Inspired by the imperfect and organic beauty of traditional handblown glass, the LOEWE Crafted collection arrives in sculptural glass flasks featuring myriad bubbles, topped by a tactile granite cap, together celebrating the collection’s innate artistry. LOEWE Bittersweet Oud is defined by its warm, golden hue.
