Inspired by the designs of the Memphis Group, Longchamp’s Fall Winter 2015 collection is a visual feast manifested in graphic shapes and bold colour combinations.

Beautifully matched to the patterns of the high silk and polyester shirts and dresses are Longchamp’s signature bags, Le Pliage. The collection exhibited a wonderful blend of hues manifested in clean lines and in a dynamic mix of graphic shapes with geometric patterns.

Every outfit is of course perfectly complemented by sharp tailoring befitting of a great French fashion brand that is evident even in the small details. One of the most beautiful detail from the collection is that of the contrasting glazed panels on a velvet lambskin, it feels and looks luxurious. Subtle but vivid accents like a glamorous flash of gold on dark coloured leather jackets provides surprising but beautiful contrasts.

There’s no turning back since Longchamp Creative Director Sophie Delafontine decided to change visual merchandising for the brand and and soon after delved into producing ready-to-wear. They’ve also been working with very on-brand personalities like Coco Rocha – a potent mix of vibrant and classy. Recently they renewed their partnership with one of fashion’s current it girls, Alexa Chung, another great choice for Longchamp – news coming soon on that collaboration’s latest campaign.




look32 look20 look13 look22 look01 look02