The Longchamp woman, with her chic, contemporary, and cosmopolitan style, can find her perfect eyewear in the Spring/Summer 2024 collection, showcasing bold shapes, radiant colorations, and exquisite decorations, as seen in the sun and optical styles chosen for the seasonal advertising campaign.

Cherishing the House‚Äôs Parisian heritage and sophisticated flare, the collection evokes its vision of French elegance by giving unique shapes and colors to premium materials such as leather, sustainable resins, and lightweight acetate. The most iconic Longchamp elements are reinterpreted in a refined way, marking the brand’s distinctive timelessness.

LO758S

Crafted in plant-based resin and equipped with Tritan Renew lenses, this lightweight sunglass style boasts a sophisticated yet amusing rounded front completed by wide temples hosting the Longchamp logo and ending in thinning-down tips. With a color-contrast line running along the edges, the frame is presented in bold, statement-making colorways, including Honey, Black, Ivory, Purple, and Red.

LO2742L

This optical style, crafted in full acetate and featuring a sophisticated butterfly shape, is characterized by the presence on the temples of a leather insert that is luxurious and pleasant to the touch, embellished by a shiny golden Roseau bamboo element, a symbol of brand identity. Featured in the Spring/Summer 2024 advertising campaign in Beige Havana, the model is also offered in classic Black, Havana, and Red Havana options.

The sun and optical styles of the Spring/Summer 24 advertising campaign are available at select retailers and Longchamp boutiques, as well as online at www.longchamp.com.