In partnership with Lotte Duty Free, L’Oréal Travel Retail Asia Pacific announces the launch of ModiFace, augmented reality powered make up try-on at Lotte Duty Free Online, marking the first online make-up virtual try-on experience in the Travel Retail Asia Pacific beauty channel.

In line with L’Oréal Travel Retail Asia Pacific’s digital acceleration strategy, the official launch on December 17 will provide travellers around the world with the most innovative technologies in terms of services and beauty experience.

Available at Lotte Duty Free Online, ModiFace’s make-up virtual try-on will enable travellers all over the world to discover L’Oréal products and brands through realistic, engaging and meaningful beauty experiences. Travellers will be able to apply AR technology to discover online leading beauty brands, such as Lancôme, Giorgio Armani, L’Oréal Paris and Urban Decay. This serves as a key milestone between L’Oréal Travel Retail and Lotte Duty Free in pioneering a new page in the Travel Retail beauty industry, to serve customers with innovative services and experiences, and to offer beauty to all travellers.

“L’Oréal Travel Retail Asia Pacific and Lotte Duty Free share the same vision that online Augmented Reality is becoming key throughout travellers’ journey of product discovery and purchase. Our launch of ModiFace make-up virtual try-on further expands our expertise in beauty tech, and I look forward to revolutionising the Travel Retail industry with the AR-enabled future we are creating today,” says Emmanuel Goulin, Managing Director of L’Oréal Travel Retail Asia Pacific.

“This deepened collaboration with L’Oréal Travel Retail Asia Pacific is extremely relevant for us, as it will allow AR experiences to be used by millions of travellers around the world. This world-class technology reinvents a traveller’s shopping journey, helping them discover, try and chose beauty products with groundbreaking and innovative services,” says Mr. Kap Lee, Lotte CEO.

“L’Oréal Travel Retail Asia Pacific has always been partnering with retailers in the industry to elevate travellers’ beauty experiences. Today, travellers’ expectations are growing and the modern way to elevate the beauty category is through technology to pioneer the best consumer experience. The launch of ModiFace make-up virtual try-on is a significant phase of our digital acceleration strategy. Such innovative beauty user experience unlocks further possibility of personalisation and consumer engagement, reassuring our position as a Beauty Tech leader in the Travel Retail industry,” says Iris Lam, Executive Business Director at L’Oréal Travel Retail Asia Pacific.