L’Oréal Paris has revealed its new lipstick collaboration and campaign with Balmain – featuring creative director Olivier Rousteing and his army of top models. The campaign celebrates a lipstick capsule collection featuring 12 couture matte shades by Color Riche, set for launch this September.

As previewed on Duty Free Hunter a while ago (see story) this is the first beauty tie up from Balmain and in L’Oréal they have found the perfect partner.

Shot by Nico Bustos, the cast of 12 diverse models represents three tribes of L’Oréal Paris x Balmain Paris. Each model’s clothing and pout colours represent Balmain’s tenets of rock, couture, and “glamazone.” The idea behind the collection is that there is a shade to compliment every complexion.

“No matter your origin, no matter your tribe, come together, be seen, be heard,” said Rousteing in a press statement. “United, we are invincible. Because we are all worth it.”

Making up the L’Oréal Paris x Balmain Paris tribe are famous faces like Lara Stone, Cindy Bruna, Doutzen Kroes, Soo Joo Park, and Grace Bol, to name a handful. Each model was assigned a colour named after an attitude, an idea or an action (check out their assigned shades below).






The L’Oréal Paris x Balmain Paris Color Riche collection is set for official release beginning in September just before Paris Fashion Week, for which L’Oréal Paris is an official partner.


905 BALMAIN INSTINCT: Ysaunny Brito (Star Shade)
647 URBAN SAFARI: Alexina Graham
648 GLAMAZONE: Luma Grothe
469 FEVER: Maria Borges


356 CONFIDENCE: Doutzen Kroes (Star Shade)
355 DOMINATION: Lara Stone
468 LIBERATION: Cindy Bruna


467 FREEDOM: Soo Joo Park ( Star Shade)
650 POWER: Valentina Sampaio
902 LEGEND: Neelam Gill
901 REBELLION: Grace Bol

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